Christmas is just around the corner. So, the holiday spirit of the most wonderful time of the year should be reflected in your content marketing efforts.
Christmas brings excellent opportunities for you to shape your brand loyalty not only over the holiday season but for the long term too.
Therefore, the right approach to content marketing can help businesses build relationships, communicate brand value, and boost sales during the holiday season.
What Are the Benefits of Christmas Content Marketing?
Improved Brand Awareness
Increased brand awareness during the Christmas season is essential for businesses. It can help them reach more potential customers and create a stronger impression of their brand. With increased exposure, companies can build trust with their current customers and introduce new people to their products or services.
So, it is a perfect opportunity to leverage this busy time of year to gain visibility and stand out in a crowded marketplace.
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Increased Web Traffic
People are more likely to visit websites in December that provide valuable seasonal content. The holiday traffic helps brand increase their sales and revenue through content marketing.
Christmas is typically a time when there are minimal advertising costs, making it even more beneficial for businesses that want to gain exposure during the holiday season.
Through this increased web traffic, businesses can gain new customers and nurture established relationships by providing engaging and creative content related to the holiday season.
Higher SEO Rankings
Christmas content marketing can help improve a website's SEO rankings if it is of high quality and given enough time to be noticed. Quality content is essential for ranking well on search engines.
Improved Social Media Engagement
Social media activities can also help to build trust and authenticity for the brand or business while providing opportunities for user-generated content that can be repurposed in multiple channels.
Increased Leads & Sales
Content is king for generating leads and driving seasonal traffic to your website as it provides personalized recommendations that customers trust. This effort will potentially result in converting leads and closing more sales.
What Platforms Can Be Used to Market Your Brand During the Holidays?
Websites
They are an important part of marketing one's brand during the holidays, as they enable businesses to garner increased visibility and boost their search engine optimization (SEO).
Websites allow businesses to share relevant content that can reach a larger audience and increase their chances of being seen. Additionally, copywriting and website content help potential customers find what they are looking for when searching for a specific business or product. Investing in SEO during the holiday season is essential for any business hoping to increase its success over the festive period.
Social Media
It is an effective platform for marketing during the holidays because of its ability to target a specific audience and promote products and services quickly.
It provides a way to connect with potential customers and deliver content in an easily digestible format. Additionally, social media platforms can be boosted with paid advertisements or organic promotion, allowing businesses to reach their target audiences.
Email
Creating successful email campaigns is key to driving engagement with customers during the holiday season.
Interactive quizzes and high-profile influencers will do you a lot of good, but you will still need, as always, an effective email campaign. 20% of all holiday sales are still due to emails, and it's a well-practiced method of reaching customers directly and personally. Top tips include:
Welcoming new customers to your mailing list. A welcome email can drive 3x the amount of revenue than any other promotional email. Use it as an opportunity to tell your brand's story.
Emailing personalized recommendations. At this time when people are buying for loved ones, and won't be able to get advice from shop assistants in-person, personalized recommendations can be extremely valuable and appreciated.
Reaching Your Customer
Content marketing enhances your brand image and explains to potential customers why they need your products. But how to get this quality content marketing out there? This Christmas, the best digital Christmas marketing campaigns will target every avenue, with:
When online shopping, what people are looking for, as much as gifts for loved ones, is an enjoyable shopping experience. And in this time when socializing has had so many barriers to it, your potential customers are also looking for as sociable a shopping experience as is possible online. Gear your Christmas marketing towards these needs. Your marketing content should:
Stir emotion in the viewer
Be easily shareable, with a call-to-action that encourages customers to link their friends to the campaign
Be an experience in itself? unique, surprising, engaging, and enjoyable
Laying the Foundation for the Christmas Content Marketing Activities
Understand Your Audience
Understanding one's audience is crucial for creating engaging Christmas content because it helps ensure content resonates with the target demographic. Tailoring Christmas content to a specific audience and aligning it with a brand’s message can help maximize engagement. Understanding an audience allows marketers to create relevant and appealing content that speaks to their followers' interests and demographics, increasing the likelihood of success for any marketing campaign strategy.
Set Your Goals and Objectives
Businesses looking to increase social engagement and interaction during the Christmas season should set goals such as increasing brand awareness, engaging with customers, and boosting conversion rates.
To achieve these goals, businesses should first understand their target audience, then choose a social media platform that will reach the number of people in the demographic.
The most important ingredient for any good strategy is clearly defined goals. This also applies to content marketing. So before you can design a concrete roadmap, you first need to analyze what you want to achieve. You increase the likelihood of achieving your goals if they are verifiable and SMART:
S = Specific (specific, that is, your goal should not simply be "more success", but for example "more revenue")
M = Measurable (measurable: Choose clear and quantifiable key performance indicators)
A = Accepted (objectives must have a recognizable meaning to be accepted by all parties)
R = Realistic (realistic, feasible; the goal must be achievable)
Christmas Content Marketing Ideas
1. Start Christmas Marketing Earlier
It is crucial to start Christmas marketing earlier to maximize the buying momentum of the target audience and have enough time to execute campaigns smoothly.
So when should you start preparing for Christmas content marketing? It depends on the industry you are working in.
Hospitality - If your brand falls into this category, you should get earlier into your customers' consideration. We suggest you get into the game at the end of September.
Retail - some companies begin Christmas promotions and activities and irritate customers whose minds are focused on Halloween, Black Friday, or Cyber Monday. So, we recommend you fold your Christmas offers after the last weeks of November.
B2B - they start to engage in Christmas activities in the early weeks of December.
2. Christmas Newsletter Signup Forms for Special Offers
The significance of making Christmas newsletter signup forms for special offers is twofold.
Firstly, it allows businesses to increase leads and sales by tapping into the holiday shopping desire that comes with the season.
Secondly, it provides an opportunity to boost newsletter signup rates and utilize people's motivation for not missing deals during this period.
3. Launch Christmas-Themed Products
Everybody loves Christmas-customized products that illustrate the joy of the holiday spirit.
There are plenty of ideas you can execute depending on the industry:
Drop Christmas toys in your e-commerce store.
Launch Christmas donuts in your bakery.
Offer limited edition Christmas hoodies in your fashion magazine.
Host a special Christmas event in your hotel.
4. Launch Christmas Email Campaign
Email campaigns are a great way to reach customers and boost sales. It can address subscriber pain points, personalize the connection between customer and company, and utilize engaging subject lines.
When working on the Christmas email campaign, make sure to
Include catchy subject lines with emojis
Your last chance to
They are here
Do not miss
Up to 40% off sitewide
Gifts for everyone
Don’t forget to design festive newsletter visuals - bags, Santa, trees, decorations, and decorate the newsletter with red & green colors.
The importance of adding Christmas email subject lines for businesses is widely acknowledged. It can provide a great first impression and boost open rates, helping increase customer engagement.
Companies can use attention-grabbing and relevant subject lines for their Christmas emails to capture subscribers' interest. Emojis can be used to add fun and excitement to emails and include the name of each subscriber in the subject line.
Furthermore, there are tools available to help craft compelling subject lines that capture the attention of their target audience as omnisend, and sendcheckit.
5. Utilize the Power of Christmas Offer Pop-Ups
Many businesses work on special Christmas content marketing offers and sales that can potentially draw the customer's eyeballs.
So, make sure your visitors see that offer with smart pop-up integrations.
6. Design a Christmas-Themed Landing Page
The significance of having Christmas-themed landing pages lies in their ability to capture customer attention and get them to consent to purchase.
Changing the website's background, social media icons, footer, sidebars, forms, buttons, and navigation to fit a festive theme and color scheme makes these landing pages effective for marketing during the holiday season.
Christmas-themed landing pages are a great way to promote top-selling products during the holiday season. These landing pages can be decorated with festive elements such as background imagery, social media icons, footers, sidebars, and forms to make them look more attractive and engaging for customers.
WordPress plugins like SeedProd can make creating the perfect Christmas-themed landing page easy and efficient.
7. Offer Free Shipping & Returns
Free shipping and return options are beneficial for businesses during the Christmas season. By offering these services, retailers can attract shoppers who may have otherwise gone elsewhere and make it easier for customers to return gifts if unsatisfied.
These features make buying gifts simpler, which can result in increased customer engagement with content related to Christmas shopping.
8. Host a Giveaway
Offer prizes as part of the giveaway to attract new visitors who may not have been aware of your brand before and build relationships with existing readers.
Additionally, giving away prizes can help promote seasonal products, increase traffic to your website or blog, and engage with your target audience.
Running a Christmas giveaway is beneficial for content marketing - as it can drive buzz around the holiday season and promote products while increasing brand awareness, engagement, and followers. Additionally, giveaways that offer valuable items in exchange for entries are a popular content marketing tactic.
9. Offer a Free Christmas Gift Guide
Offering a free Christmas gift guide is an inspiring idea for content marketing around Christmas because it provides shoppers with helpful guidance to find the perfect present for their loved ones.
Gift guides are a decent Christmas content marketing idea as they provide a platform to showcase products and services which can be given as gifts during the holiday season.
It allows businesses to promote their offerings appropriately and attractively while giving consumers a curated selection of items that could make great gifts.
This type of content marketing has the potential to foster lasting positive memories among consumers during the holiday season.
Also, having a link to the online gift guide in their Christmas catalog can help draw attention and encourage shoppers to browse through various offerings.
10. Create Christmas Packaging
Creating unique and memorable Christmas packaging increases social engagement and interaction during the holiday season.
Coca-Cola is one company that has mastered this strategy by creating custom packaging for its brand.
They have been able to successfully tap into the festive spirit while also providing an unboxing experience that customers will remember
11. Promote Your Gift Card
Promoting gift cards for Christmas is an inspiring content marketing idea because it gives Shoppers a convenient and last-minute solution to their holiday shopping needs.
It also allows businesses to reach new followers, promote freebies, and boost sales with eCommerce marketing tools.
12. UGC Incentivization
User-generated content is a concept in which users are rewarded for creating quality content related to a brand. It can be useful during the holiday season when businesses look for additional ways to promote their products or services.
UGC incentivization provides an incentive for users to create content that promotes a brand, giving them free exposure and allowing the business to acquire original, authentic content at no cost.
That's why you see multiple brands host the challenges on TikTok and Instagram with their branded hashtags.
13. Change Your Logo
Companies can use seasonal visual vocabulary to Christmasify their logo and make it more recognizable and adaptable.
A small crown of snow or a Santa hat added to the logo can be a great way to make it look cheerful, while still keeping it simple.
It will help increase social engagement and interaction during the holidays by creating a memorable brand identity that stands out from competitors.
14. Spark Festive Debates
With holiday debates, businesses can create content that will attract users over Christmas to spark conversations and draw attention to their social media accounts.
Additionally, companies can use contests related to these debates to drive followers or reach a wider audience.
15. Christmas Polls
It is a great idea to use polls in a Christmas post because they can help businesses gain valuable insight into their followers' habits, needs, and pain points.
With polls, businesses engage with their customers and get feedback that can inform future decisions or products.
16. Christmas-Themed Pinterest Boards
You should consider creating a Christmas-themed Pinterest board to share holiday-themed pictures and ideas on. It could include visuals for customers to develop their campaigns or even stories with images and text.
Don’t forget to include a clear call-to-action and link back to your website in the pins.
17. Create a Free Christmas Checklist
It helps followers stay organized during the busiest time and provides tailored content to stand out from competitors.
18. Create a Holiday Video Series
Produce a series of short videos that showcase your products or services in festive ways and post them on social media sites and your website.
19. Create an Advent Calendar
Put together an advent calendar with special offers for each day leading up to Christmas, encouraging customers to check back daily for exclusive discounts.
20. Run a Christmas Countdown
A Christmas Countdown is a creative content post idea that helps to encourage holiday sales.
It prompts followers to buy products from the retailer before the holidays are over, thus increasing engagement and popularity on the account during the Christmas season.
21. Set Up a Festive Photo Competition
Setting up a festive photo competition can increase social engagement and interaction by providing an opportunity to create or submit content.
Allowing users to engage with one another through creating or submitting photos, videos, stories, or other content related to Christmas and holiday themes, encourages more interactions between members and helps build relationships.
Additionally, having a festive photo competition can also provide incentives for people to interact more frequently as they have something tangible - such as a prize.
22. Content Advent
A content advent calendar is a great way to promote one's brand during the holidays. It involves creating content such as blog articles, influencer interviews, product spotlights, gift ideas, staff Christmas stories, or curated content from other sites that can be posted daily.
It helps create buzz and excitement around the brand while providing valuable information and resources to customers.
23. Get a Christmas Cover Photo
Christmas cover photo is a noteworthy part of engaging customers during the holiday season.
It creates a Christmas atmosphere, helps capture attention quickly, and can be used to highlight any special offers or sales events. So, you should set a festive and eye-catching cover photo to attract customers and generate more interest in their products or services.
24. Publish Christmas Posts on Social Media
Posting festive visuals, discounts, product promotions, Christmas campaigns, and repurposing user-generated content are all effective strategies for raising customer holiday mood during the season.
Christmas hashtags, user-generated content, and advertising campaigns on social media platforms such as Facebook and Twitter, businesses can create hype around their brand that will lead to increased engagement with potential customers.
25. Show Your Charitable Christmas Spirit
Brands can show their charitable Christmas spirit through content marketing to demonstrate care and compassion for those less fortunate.
By partnering with a nonprofit, donating money or products to charities, or opening food banks for donations, brands can show that they are making an effort to give back. Such efforts build trust between the brand and its customers, creating positive relationships that benefit both parties in the long term.
Companies that partner with reputable charities can benefit from increased brand awareness and may be more likely to complete purchases when they know that a portion of their money will go towards helping others through charitable donations.
26. Send Printed or Digital Holiday Cards
Sending holiday cards as part of a content marketing campaign can show customers that they are appreciated and create a connection with them. It can also remind them why they should buy again from the company.
Additionally, sending holiday cards as part of a content marketing campaign increases open rates with eye-catching designs that capture people’s attention. Furthermore, businesses can utilize web pages, mini-sites, Facebook pages, or mobile apps to publish their cards to ensure maximum visibility for recipients.
27. Partner with Influencers
Partnering with influencers for Christmas content marketing can provide companies with several benefits. Influencers have a strong presence on social media, making them ideal for reaching large, influential audiences.
Furthermore, influencers are usually well-versed in current trends and can provide valuable insights to companies about what will be popular this holiday season. By partnering with an influencer, companies can also ensure that their content is top quality and stands out from the competition.
28. Christmas Wish List
Christmas wish lists are a great idea for Christmas content marketing as they can help individuals stay organized and on top of their to-dos in time for the holidays. Lists can include items from different categories, such as electronics, apparel, and food.
By uploading these lists onto social media channels, followers will access them and know what people may want or need for the holidays. With this type of Christmas content marketing, users can also gain insight into what others around them may be wishing for or interested in purchasing during the holiday season.
29. Run Christmas Paid Ads & Remarketing
Christmas paid ads to allow businesses to reach a wider audience with their message and track the success of their campaign.
Companies can use Google Ads to promote their products during Christmas. For the ads, being unexpected or funny can help attract attention, while using catchy headlines and vivid images with great value propositions will ensure viewership.
Also, remarketing is a valuable tool for reminding customers of their favorite products at other times throughout the year. They help bring customers back to a website after they leave, convert visitors into leads or customers, and target potential or existing customers based on past interactions with the company.
Paid ads must be planned with the target audience in mind, as this will ensure that their message is tailored for maximum effectiveness.
It is also important to consider seasonal trends when targeting ads for maximum effectiveness. Finally, ensuring ads are easy to click through will maximize conversions for your campaign.
30. B2B Christmas Content Ideas
B2B businesses should create seasonal content for Christmas to engage and attract customers. They can promote this content through various channels, such as email and social media. A humorous or entertaining Christmas idea can be a great way to surprise and entertain customers.
B2B business owners should consider creating branded games as an engaging way to appeal to human instincts. Other creative ideas include holiday-themed infographics, festive videos, interactive ads, live Q&A sessions with experts in the industry, virtual gift exchanges with loyal customers, customer spotlights on social media platforms featuring success stories using their products or services during the holidays, and more.
31. Share Some Christmas Recipes
Sharing Christmas recipes can be an effective way for businesses, chefs, and bloggers to create successful Christmas content.
Recipes provide readers with a convenient way to prepare festive feasts and save time in the kitchen during the holiday season. Additionally, sharing recipes helps broaden readers’ culinary horizons and inspires them to create their unique dishes.
FAQ
What Are Some Creative Christmas Content Marketing Ideas?
Businesses looking to promote their offerings during the holiday season can employ several creative Christmas content marketing ideas.
These include sharing wholesome updates, running contests, creating gift guides and catalogs, setting up photo booths, introducing holiday bundles, and offering extra value.
Additionally, businesses can look ahead to next year by uploading new content as soon as it is ready; similarly, they may also offer downloadable content as ebooks or templates may help generate leads.
What Are Some Tips for Creating Successful Christmas Marketing Campaigns?
Knowing what motivates the target audience and creating content that appeals to them are essential ingredients of success.
Utilizing referral channels such as social media can increase engagement during the holiday season.
Setting milestones in advance helps ensure that goals are met in time for the Christmas rush. Additionally, conducting pre-Christmas campaigns and testing out different strategies can help provide valuable insights into what works best for your particular audience.
What Are Some Things to Avoid When Creating a Christmas Marketing Campaign?
When creating a Christmas marketing campaign, some common mistakes include
Not keeping messaging simple and personality-driven
Not ensuring a flawless customer experience
Not offering something popular over the festive period
Failing to make sure the campaign is relevant and valuable
Failing to plan and take customers’ feedback into account.
Testing out content and strategies before launching can be beneficial for avoiding any last-minute issues. If something doesn’t resonate with your audience, it’s crucial to be able to make quick and easy amendments as needed.
Bring on Christmas
Christmas is getting closer, and your brand needs to be ready for the festive season.
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