Blog - greatcontent

Internationaler SEO Content: lokal und global gewinnen

Über kurz oder lang entscheiden sich die meisten Unternehmen dafür, ihre Produkte und Dienstleistungen auch im Ausland anzubieten. Für viele europäische und auch deutsche Unternehmen ist diese Praxis ohnehin selbstverständlich. Hier rückt das Thema internationaler SEO Content in den Fokus, denn wer international tätig sein möchte, sollte mindestens über einen englischen Online-Auftritt verfügen. Doch genügt es in […]

Comment savoir quand externaliser SEO

Le référencement a remplacé la publicité télévisée et imprimée en devenant la technique de marketing la plus importante, et les entreprises peuvent avancer ou reculer en fonction de la performance de leur contenu sur les plus grands moteurs de recherche du monde. Il y a très peu d'exceptions à cette règle. Parfois, vos performances de […]

5 mythes sur le référencement qui doivent être démontés pour que votre contenu soit mieux classé

Myths are the stories we tell ourselves to make life's complexity feel manageable. They give us a signpost for the direction we should take, help to motivate us when we feel negative and provide clarity when confusion is all around. In that sense, myths are essential, and we all use them - but in the […]

The Importance of Data-Driven Content

Hopefully, if you're reading the greatcontent blog, you'll have internalized the key point that high-quality content is essential to achieving strong SEO performance. That's becoming the mainstream approach, as keyword-stuffed, spam-like texts are relegated to the bottom of the Google rankings. But fewer readers will appreciate how they can turbo-charge their SEO rankings by combining […]

Reality Check: When Do You Need to Outsource Content Creation?

On 3rd December, greatcontent took a deep dive into the hidden mysteries of modern marketing, playing a key role in Marketing Underground 2019. Held in Berlin, MU is a mix of the standard trade show, conceptual seminar, and tech expo - and it's an event that really sets the tone for content marketing in 2020. Our Chief […]

Storytelling Marketing 101| Learn the Best Techniques of Storytelling

Why Is Storytelling Important? Everybody knows that stories are an important part of the way our minds work. From the very start of our lives, we are bombarded with stories, from the simplest children's picture books to fairy tales, cartoons, YA fiction, novels, and movies. So, it's no surprise that we come to interpret the […]

The Importance of Keyword Research in Building a Content Strategy

Everyone knows by now that Search Engine Optimisation relies on the strategic use of keywords, but not everyone seems to grasp what this actually entails. At greatcontent, matching keywords and content forms the backbone of our daily work. And it's not as simple as it might seem. In this blog, we'll share a few insights […]

Is It High Time to Rethink Your Content Marketing Strategy? Unfolding 2020's Trends

The year is drawing to a close. And just like the weather, everything around you is changing, gearing up for what is yet to come. As a business owner, you're naturally wondering about what trends the New Year will bring. And it's no surprise that nothing stands still in the digital medium. Here, things are […]

How to Master Real Estate Content Marketing

The advent of the web has changed everything in the real estate sector. According to the US National Association of Realtors, 44% of house buyers look online first, instead of using newspapers, visiting high street estate agents, or asking friends. This isn't just being powered by the growth in home purchasing and letting among younger people. While […]

Meet BERT - Google's New Language Detection Algorithm

Social media marketers, it's time to meet Google BERT (or "Bidirectional Encoder Representations from Transformers" in technical terms). BERT isn't just your normal marketing contact. In fact, he's not a human contact at all. Instead, the Google BERT update represents one of the most important changes to the way Google ranks content in the past […]