Blog - greatcontent

Mastering Duplicate Content: An Underrated Factor in SEO

In the world of SEO and content creation, we're trained to prize originality and creativity, and copying is to be avoided at all costs. With Google heavily penalizing plagiarised content, and serious legal consequences associated with stealing other peoples' work, duplication is obviously something we try to avoid. However, some forms of duplication are harder […]

Content & Food: Finding the Recipe for Success in the Competitive Food Delivery Market

The past few years have seen the rise of a new breed of the restaurant to consumer delivery companies. Brands like Delivery Hero, Deliveroo, Uber Eats, Just Eat, Foodpanda, and DoorDash have used smartphone apps to link together hungry consumers and talented chefs, putting new cuisines within reach, while offering new revenue streams for hard-pressed […]

Why Building Landing Pages Matters for SEO and Conversions

If your content isn't performing as desired, or you just are not converting site visits into sales, we need to talk about landing pages. These underappreciated site elements are often instrumental parts of online success - but many businesses treat them like an afterthought. For instance, according to Adobe, only around 50% of landing pages are mobile-optimized, […]

Why Proofreaders are Essential to Create Great SEO Copy

In the world of online marketing, mistakes matter. When potential customers read content produced by companies, they are not just looking for relevant information. They are looking for reasons to trust that company, and spelling or grammar mistakes are one of the first things they notice. Look around the web. Do poorly written websites rank […]

Transcreation: When is it Better than Translation and Why?

The internet has allowed companies to reach markets across the world, but in the process, it has thrown up new challenges for cross-border sellers. Most importantly, while the web has brought people together, it hasn't erased language barriers. Whatever language they speak, web users want to be able to relate to the brands they patronize. […]

Why Content Is the Key to Succeeding in the Online Sports Betting Industry

Sometimes, it feels like the web was made for sports betting. Smartphone apps and websites provide attractive platforms for customers to place their bets. At the same time, the web itself allows players to access vast amounts of information about football teams, tennis players, horses, and whatever sports they feel like wagering on. However, things […]

OnCrawl: Technical SEO Platform for Smarter SEO Decisions

In this blog installment, we continue with our series of guest interviews with experts from the SEO and content marketing industries. This week, we met with François Goube, the founder and CEO of OnCrawl, who talked about how working with data can improve rankings, positions, and organic traffic from search engine results. Varvara: Hi François, thanks […]

5 Tips to Grow Your Sales by SEO-Optimising Your Blog

Blogging is big business. Well, it is for some people. A select few individuals and companies seem to possess the secret of how to turn written blogs into a sales generating gold mine, while others seem to struggle to gain an audience. Why is this, and what can ordinary bloggers do to improve their content's […]

Why Duplicates Kill the Authority of Your Website

We are continuing our series of guest blog posts to provide you with the most interesting and hands-on insights from the world of SEO and content marketing. This week, the blog guest contributor is Ann Yaroshenko, Content Marketing Strategist at JetOctopus: a full-service SEO website crawler and auditor. What Are Duplicates in SEO? Duplicates generally refer to […]

Best SEO tools 2020 when Creating Quality Content

It doesn't matter how skilled someone is at fixing furniture -- if they don't have the right tools for the job, they won't get far. The same applies to the realm of digital marketing. Even though stories about individual brilliance and natural flair for marketing are commonplace, SEO success is almost always built upon a […]