Content Marketing - greatcontent

Is It High Time to Rethink Your Content Marketing Strategy? Unfolding 2020's Trends

The year is drawing to a close. And just like the weather, everything around you is changing, gearing up for what is yet to come. As a business owner, you're naturally wondering about what trends the New Year will bring. And it's no surprise that nothing stands still in the digital medium. Here, things are […]

How to Master Real Estate Content Marketing

The advent of the web has changed everything in the real estate sector. According to the US National Association of Realtors, 44% of house buyers look online first, instead of using newspapers, visiting high street estate agents, or asking friends. This isn't just being powered by the growth in home purchasing and letting among younger people. While […]

Get Ready for Black Friday with This Handy Marketing Checklist

Despite its slightly ominous name, Black Friday is one of the business year's biggest opportunities. Taking place this year on 29 November, the pre-Christmas retail extravaganza will surely break last year's records, when online sales in the US alone totaled $6.2 billion (plus approximately $8 billion on Cyber Monday). Customers these days have become used […]

Be Your Own Influencer: Why Brand Strategy Matters More Than Influencers

Do you want to depend on influencers to spread the word about your products, or do you want to be the influencer - setting the agenda in your chosen market? In this blog, we'll argue that being influential is much more important than maximizing social media likes. By creating a coherent, focused, and workable brand strategy, […]

A Quick Guide to the Perfect Content Manager

Great content doesn't grow on trees, and it doesn't thrive like wild fruit, ready to be picked. Instead, content is made to be managed. That way, it can meet stringent quality standards, stay totally on-brand, knock the SEO stats out of the park, and keep a company's message fresh and innovative. That's where professional content […]

Gary Vee Content Model

Are you struggling to come up with the next blog post to promote your company? Has the well of inspiration on your Facebook feed run dry, and is it becoming harder and harder to attract hits to your YouTube videos? If so, you're not alone. Every content strategy runs into the buffers at times, which […]

Take Your Business from Starting Blocks to Success Story with Branded Content Marketing

Advertising is constantly evolving. As technology has developed and customers have changed the way they consume entertainment, old forms of advertising have been displaced. Simply buying time on TV networks or billboard space isn't enough anymore. When the majority of people you need to reach are online, other tactics are essential. To attract attention in […]

From Prospect to Purchaser: How to Use Content for Lead Conversion

Are you struggling to market your products online? If so, you may need to look at your lead generation marketing. Nowadays, it's no good to create a dazzling website and leave it to attract interest, and it's certainly not sufficient to rely on trade conferences, industry publications, or word of mouth to generate sales. Successful […]

How to Link the Right Type of Content to Stages in the Customer Journey

Everybody is on a "journey" - or at least that's what contemporary marketing wisdom suggests. It's now commonplace to model the experiences of customers as a journey, leading from initial awareness, through to investigation, consideration, and decision-making. And after that, you could add customer retention, alongside the conversion of customers into advocates. In theory, that […]

Mastering Duplicate Content: An Underrated Factor in SEO

In the world of SEO and content creation, we're trained to prize originality and creativity, and copying is to be avoided at all costs. With Google heavily penalizing plagiarised content, and serious legal consequences associated with stealing other peoples' work, duplication is obviously something we try to avoid. However, some forms of duplication are harder […]