Content Marketing - greatcontent

Why Duplicates Kill the Authority of Your Website

We are continuing our series of guest blog posts to provide you with the most interesting and hands-on insights from the world of SEO and content marketing. This week, the blog guest contributor is Ann Yaroshenko, Content Marketing Strategist at JetOctopus: a full-service SEO website crawler and auditor. What Are Duplicates in SEO? Duplicates generally refer to […]

Best SEO tools 2020 when Creating Quality Content

It doesn't matter how skilled someone is at fixing furniture -- if they don't have the right tools for the job, they won't get far. The same applies to the realm of digital marketing. Even though stories about individual brilliance and natural flair for marketing are commonplace, SEO success is almost always built upon a […]

Content & KPIs: 5 Tips to Set the Right Goals for Your Content Managers

Measuring the effectiveness of content is crucial. It's no use investing in beautifully written content if it doesn't engage users or result in conversions. And it's also no good if we fail to learn from our marketing successes and failures. That's why content marketing KPIs are so important. They allow us to assess the strength of our […]

Master Content Production with greatcontent & Hubspot's Latest eBook

Do you want to learn how to manage a large-scale content creation project from beginning to end? If so, you're in the right place. greatcontent and Hubspot have pooled their digital marketing and content production expertise to produce an eBook that explains how the system works -- from A to Z. Starting with the initial stages of […]

5 Ways High-Quality Content Can Turbocharge Your Conversion Rates

The saying "content is king" - although it's become a little cliché - has held true since it was first announced by Bill Gates back in the '90s. At greatcontent, we definitely subscribe to this philosophy, but we also understand there's another element of content marketing that shouldn't be overshadowed by it: conversions. Even if the content is king, […]

How User Experience and Content Come Together to Produce Business Success

Modern customers are not just interested in products or brands; when they make purchases, the experience of buying is just as important as what they are looking for. And if this "user experience" (UX) is sub-standard, they could easily give brands the cold shoulder. So what can you do to optimize your UX? This blog […]

5 Reasons to Outsource Content Marketing Strategy

At greatcontent, it's no secret that we want businesses to trust our team with their content-writing projects. But that's not all we can offer: much more than the content marketplace we started out as in 2011, today, greatcontent can support companies and digital marketers not just in content creation but also in the wider fields of content […]

Why Your Brand Should Consider Adopting an Omnichannel Marketing Strategy

Have you investigated the benefits of adopting an omnichannel marketing experience? While the term might sound intimidating at first, we think that plenty of brands can expand their horizons by making intelligent use of multiple channels - and this blog post will try to explain why that's the case. Introducing Omnichannel Strategies The prefix "Omni" […]

How User-Generated Content Can Boost Your Brand Authority

User-generated content (UGC) has been a trend for a few years now. In fact, it's the basis for the fortunes of social media giants like Facebook and Twitter, and you'll often see user-contributed pieces on TV news and newspaper websites. But what about your own brand? Can user-created content boost your business fortunes? At greatcontent, we […]

What Should an SEO Manager Be Focusing on in 2019

In this blog installment, we continue with our series of guest interviews with experts from the SEO and content marketing industries. This week, we met with Luis Revuelto? an SEO consultant who has recently joined greatcontent as an SEO manager -- and talked about the most important SEO trends in 2019. Varvara: Hi Luis! Thanks for finding […]