Copywriting - greatcontent

What is a Case Study - How to Format, Plan, Write, and Avoid the Common Pitfalls (With Examples)

Introduction Did you know that 80% of B2B buyers stated that they referenced case studies during their buying research? A case study is an in-depth, long-form account of the history and evolution of something. Most commonly, it describes how one company or organization has solved a specific issue over time. What Is a Case Study […]

Style d'écriture formel contre style d'écriture informel : 6 différences majeures et quand les utiliser

Il y a beaucoup de choses à prendre en compte lorsque vous écrivez pour votre blog. Quel style d'écriture utiliser - style formel ou informel ? Il y a le format, le thème, la longueur de l'article, et bien d'autres éléments qui entrent en jeu dans la composition d'un article de blog de qualité. […]

How to Write E-Commerce Product Description: Tips for Convincing Online Shoppers

What is a Product Description? The product description is a marketing copy used to describe the product and outline its benefits. Here e-commerce sellers provide all the necessary information to persuade readers and turn them into buyers. The best product description Why Are Product Descriptions Important for E-commerce Stores? The understanding product description is key […]

Qu’est-ce que le plagiat ? - Définition, types, conseils et conséquences

Le plagiat est un sujet très sensible. Ces dernières années, il a été largement rapporté que de nombreuses personnes non seulement volent les écrits d'autrui sans en donner le crédit, mais les publient également comme s'il s'agissait de leur propre travail, sans aucune modification. […]

19 étapes pour une excellente rédaction de contenu de site Web

Le contenu du site Web est tout matériel publié en ligne et accessible au public. Il comprend des articles de blog, des vidéos, des infographies,des images, etc. […]

La rédaction de contenu web régulier : un incontournable pour améliorer votre visibilité en ligne

Avez-vous déjà atterri lors de vos recherches en ligne sur un blog dont le dernier article remonte à juillet 2011 ou sur un site Internet dont le graphisme semble tout droit sorti de la fin des années 90 ? Si oui, nous parions que celui-ci ne vous a pas vraiment inspiré confiance et que vous […]

How to Be Creative When AI Is Involved

Introduction Artificial intelligence (AI) has arrived. It’s part of our lives from the moment we wake up until we turn off the light at night. In recent years, it’s made an appearance in the world of translation with the development of Computer-Assisted Translation (CAT) tools. Does this mean translators and post-editors are going to become redundant? […]

How Do Online Shops Build Hybrid Structures With the Content Pyramid?

Introduction There are many ways of visualizing content marketing, from flowcharts to funnels. But at greatcontent, we think that the content pyramid is easily the best way to organize content production. For those who don't know already, the content marketing pyramid is a tool to decide what type of content to publish and when to publish it. […]

Writing and Editing - Two Very Different Tasks

Introduction If you're a writer, chances are you're a great editor. You know how to effectively engage an audience, and how to structure a piece? not to mention the rules of grammar you've had to familiarise yourself with again and again. You have cultivated skills in creativity and expression within your writing, with analysis and perspective […]

How to Write Headlines that Convert

Introduction It doesn't matter how much time and effort you expend trying to craft incredible content, it's all for nothing if your headlines don't grab attention. We've all struggled with these essential elements from time to time - sometimes stressing far too much for our own good. And that's no surprise. A study in 2016 […]

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