SEO - greatcontent

5 Tips & Tricks to Formulate a Winning Off-Site SEO Strategy

It's not enough to create fantastic content and hope that visitors will arrive. What is happening away from your company website also has a huge effect on how many leads you generate and how well your sites perform in search engine rankings. Off-page SEO involves a range of techniques including, but far from restricted to link […]

5 Ways High-Quality Content Can Turbocharge Your Conversion Rates

The saying "content is king" - although it's become a little cliché - has held true since it was first announced by Bill Gates back in the '90s. At greatcontent, we definitely subscribe to this philosophy, but we also understand there's another element of content marketing that shouldn't be overshadowed by it: conversions. Even if the content is king, […]

Content Publishing Frequency? To Post or Not to Post: That is The Question

If Hamlet were alive today, his existential angst would apply well to content marketing? timing matters, and whether or when to post is important to editorial marketing strategy. For one thing, content creators need to balance quality and quantity. When you're on a roll, and the online traffic starts to flow, it can feel like […]

Social Media and SEO: Can You Have One Without the Other?

Digital marketers have to work with both social media and search engines in mind, but not all of them know how to bring the two together. This is surprising because SEO content and social media strategies are natural allies. Like chemical elements fusing into alloys, they can be stronger together. Read on to learn about how strong social media content feeds into […]

Know Your Users: How SEO and User Behaviour are Inseparably Linked

We are continuing our series of guest blog posts by collaborating with some of the most relevant opinion-makers in the industry of SEO content. This week, the blog's guest contributor is Berna Möhrke, SEO Consultant at dreifive DACH: one of the leading SEO auditing service agencies in Germany and the DACH region. We are excited to have dreifive among our partners and […]

How to Turn Your Blog into a Lead Generator?

Blogs first became popular in the 1990s. Now everyone from amateur hobbyists to local shops and multinational brands has one. That's hardly surprising. Authorities like HubSpot tell us that content marketers who focus on blogs are up to 13 times more likely to increase their ROI. What Is Lead? A lead is a person who […]

SEO Content-Length? Does Size Matter?

When pondering the ideal length of SEO unique content, should you aim for short and sweet or take the 'supersize' approach? Frankly, length matters. When it comes to search engine rankings, you're as likely to find 300-word articles in Google's Top Ten as pieces that stretch to well over 2,000 words. However, with thousands of businesses […]

SEO Content: Here is What You Really Need to Know!

Whatever product or content your website offers, many visitors will reach it through a major search engine such as Google, Bing, or Yahoo. Giving your website the best SEO optimization possible ensures it appears at the top of these search rankings, maximizing the number of visitors to your website. Successful search engine optimization is made up of […]