SEO - greatcontent

Internationaler SEO Content: lokal und global gewinnen

Über kurz oder lang entscheiden sich die meisten Unternehmen dafür, ihre Produkte und Dienstleistungen auch im Ausland anzubieten. Für viele europäische und auch deutsche Unternehmen ist diese Praxis ohnehin selbstverständlich. Hier rückt das Thema internationaler SEO Content in den Fokus, denn wer international tätig sein möchte, sollte mindestens über einen englischen Online-Auftritt verfügen. Doch genügt es in […]

Comment savoir quand externaliser SEO

Le référencement a remplacé la publicité télévisée et imprimée en devenant la technique de marketing la plus importante, et les entreprises peuvent avancer ou reculer en fonction de la performance de leur contenu sur les plus grands moteurs de recherche du monde. Il y a très peu d'exceptions à cette règle. Parfois, vos performances de […]

5 mythes sur le référencement qui doivent être démontés pour que votre contenu soit mieux classé

Myths are the stories we tell ourselves to make life's complexity feel manageable. They give us a signpost for the direction we should take, help to motivate us when we feel negative and provide clarity when confusion is all around. In that sense, myths are essential, and we all use them - but in the […]

The Importance of Data-Driven Content

Hopefully, if you're reading the greatcontent blog, you'll have internalized the key point that high-quality content is essential to achieving strong SEO performance. That's becoming the mainstream approach, as keyword-stuffed, spam-like texts are relegated to the bottom of the Google rankings. But fewer readers will appreciate how they can turbo-charge their SEO rankings by combining […]

The Importance of Keyword Research in Building a Content Strategy

Everyone knows by now that Search Engine Optimisation relies on the strategic use of keywords, but not everyone seems to grasp what this actually entails. At greatcontent, matching keywords and content forms the backbone of our daily work. And it's not as simple as it might seem. In this blog, we'll share a few insights […]

Meet BERT - Google's New Language Detection Algorithm

Social media marketers, it's time to meet Google BERT (or "Bidirectional Encoder Representations from Transformers" in technical terms). BERT isn't just your normal marketing contact. In fact, he's not a human contact at all. Instead, the Google BERT update represents one of the most important changes to the way Google ranks content in the past […]

Be Your Own Influencer: Why Brand Strategy Matters More Than Influencers

Do you want to depend on influencers to spread the word about your products, or do you want to be the influencer - setting the agenda in your chosen market? In this blog, we'll argue that being influential is much more important than maximizing social media likes. By creating a coherent, focused, and workable brand strategy, […]

Take Your Business to the Next Level: The Pillars of Internationalization

In the digital economy, expanding overseas should be simple. We can sell wherever we want, ship to any country, and make content available instantly across multiple sales channels. So what's stopping us from attracting audiences in Brazil, France, India, or Ukraine? Nothing, in theory. International expansion is within the reach of every business, but it's […]

From Prospect to Purchaser: How to Use Content for Lead Conversion

Are you struggling to market your products online? If so, you may need to look at your lead generation marketing. Nowadays, it's no good to create a dazzling website and leave it to attract interest, and it's certainly not sufficient to rely on trade conferences, industry publications, or word of mouth to generate sales. Successful […]

How to Link the Right Type of Content to Stages in the Customer Journey

Everybody is on a "journey" - or at least that's what contemporary marketing wisdom suggests. It's now commonplace to model the experiences of customers as a journey, leading from initial awareness, through to investigation, consideration, and decision-making. And after that, you could add customer retention, alongside the conversion of customers into advocates. In theory, that […]