SEO - greatcontent

The Top 10 SEO Blogs of 2019 You Need to Know

The digital marketplace is constantly changing, as are the strategies needed to get ahead of the crowd. That's why all of us find ourselves turning to free-thinking thought leaders for pointers about the best way to succeed - and as 2019's best blogs show, there are plenty of creative commentators around, who are only too […]

Mastering Duplicate Content: An Underrated Factor in SEO

In the world of SEO and content creation, we're trained to prize originality and creativity, and copying is to be avoided at all costs. With Google heavily penalizing plagiarised content, and serious legal consequences associated with stealing other peoples' work, duplication is obviously something we try to avoid. However, some forms of duplication are harder […]

Why Building Landing Pages Matters for SEO and Conversions

If your content isn't performing as desired, or you just are not converting site visits into sales, we need to talk about landing pages. These underappreciated site elements are often instrumental parts of online success - but many businesses treat them like an afterthought. For instance, according to Adobe, only around 50% of landing pages are mobile-optimized, […]

Why Proofreaders are Essential to Create Great SEO Copy

In the world of online marketing, mistakes matter. When potential customers read content produced by companies, they are not just looking for relevant information. They are looking for reasons to trust that company, and spelling or grammar mistakes are one of the first things they notice. Look around the web. Do poorly written websites rank […]

OnCrawl: Technical SEO Platform for Smarter SEO Decisions

In this blog installment, we continue with our series of guest interviews with experts from the SEO and content marketing industries. This week, we met with François Goube, the founder and CEO of OnCrawl, who talked about how working with data can improve rankings, positions, and organic traffic from search engine results. Varvara: Hi François, thanks […]

5 Tips to Grow Your Sales by SEO-Optimising Your Blog

Blogging is big business. Well, it is for some people. A select few individuals and companies seem to possess the secret of how to turn written blogs into a sales generating gold mine, while others seem to struggle to gain an audience. Why is this, and what can ordinary bloggers do to improve their content's […]

Why Duplicates Kill the Authority of Your Website

We are continuing our series of guest blog posts to provide you with the most interesting and hands-on insights from the world of SEO and content marketing. This week, the blog guest contributor is Ann Yaroshenko, Content Marketing Strategist at JetOctopus: a full-service SEO website crawler and auditor. What Are Duplicates in SEO? Duplicates generally refer to […]

Best SEO tools 2020 when Creating Quality Content

It doesn't matter how skilled someone is at fixing furniture -- if they don't have the right tools for the job, they won't get far. The same applies to the realm of digital marketing. Even though stories about individual brilliance and natural flair for marketing are commonplace, SEO success is almost always built upon a […]

How Small Fashion Brands Can Design Strategies to Succeed in the Online Marketing World

These days, marketing small fashion brands is about more than tying up celebrity endorsements, working a few catwalk shows, and leveraging your creations in high street stores (although these things are, of course, important!). The rise of web and search engine marketing has changed the rules of the game. Creating gorgeous garments and draping them […]

FinTech & SEO - The Art of Using Search Optimized Content to Sell Financial Products

It's a cliché, to be sure, but it's true nonetheless: in the ultra-competitive world of digital financial services(or FinTech), companies need to constantly refine the way they fight for audience attention. And that means making their content as SEO-friendly as possible. Search Engine Optimisation isn't an optional extra for financial companies. It's like the petroleum that […]