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How to Master Real Estate Content Marketing

The advent of the web has changed everything in the real estate sector. According to the US National Association of Realtors, 44% of house buyers look online first, instead of using newspapers, visiting high street estate agents, or asking friends. This isn't just being powered by the growth in home purchasing and letting among younger people. While […]

Get Ready for Black Friday with This Handy Marketing Checklist

Despite its slightly ominous name, Black Friday is one of the business year's biggest opportunities. Taking place this year on 29 November, the pre-Christmas retail extravaganza will surely break last year's records, when online sales in the US alone totaled $6.2 billion (plus approximately $8 billion on Cyber Monday). Customers these days have become used […]

Take Your Business from Starting Blocks to Success Story with Branded Content Marketing

Advertising is constantly evolving. As technology has developed and customers have changed the way they consume entertainment, old forms of advertising have been displaced. Simply buying time on TV networks or billboard space isn't enough anymore. When the majority of people you need to reach are online, other tactics are essential. To attract attention in […]

From Prospect to Purchaser: How to Use Content for Lead Conversion

Are you struggling to market your products online? If so, you may need to look at your lead generation marketing. Nowadays, it's no good to create a dazzling website and leave it to attract interest, and it's certainly not sufficient to rely on trade conferences, industry publications, or word of mouth to generate sales. Successful […]

How to Link the Right Type of Content to Stages in the Customer Journey

Everybody is on a "journey" - or at least that's what contemporary marketing wisdom suggests. It's now commonplace to model the experiences of customers as a journey, leading from initial awareness, through to investigation, consideration, and decision-making. And after that, you could add customer retention, alongside the conversion of customers into advocates. In theory, that […]

Why Duplicates Kill the Authority of Your Website

We are continuing our series of guest blog posts to provide you with the most interesting and hands-on insights from the world of SEO and content marketing. This week, the blog guest contributor is Ann Yaroshenko, Content Marketing Strategist at JetOctopus: a full-service SEO website crawler and auditor. What Are Duplicates in SEO? Duplicates generally refer to […]

Master Content Production with greatcontent & Hubspot's Latest eBook

Do you want to learn how to manage a large-scale content creation project from beginning to end? If so, you're in the right place. greatcontent and Hubspot have pooled their digital marketing and content production expertise to produce an eBook that explains how the system works -- from A to Z. Starting with the initial stages of […]

SEO Content-Length? Does Size Matter?

When pondering the ideal length of SEO unique content, should you aim for short and sweet or take the 'supersize' approach? Frankly, length matters. When it comes to search engine rankings, you're as likely to find 300-word articles in Google's Top Ten as pieces that stretch to well over 2,000 words. However, with thousands of businesses […]

SEO Content: Here is What You Really Need to Know!

Whatever product or content your website offers, many visitors will reach it through a major search engine such as Google, Bing, or Yahoo. Giving your website the best SEO optimization possible ensures it appears at the top of these search rankings, maximizing the number of visitors to your website. Successful search engine optimization is made up of […]

Learn From Slow Food And Make Your Content Irresistible

Can we learn something about producing high-quality content from high-quality... food? The Slow Food movement has taught thousands of people to put more time and effort into preparing food, which? ultimately? results in a better and healthier eating experience. Can we apply the same guideline to the creation of appealing, dare we say, "delicious" content? Find out […]

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