SEO - greatcontent

Meet BERT - Google's New Language Detection Algorithm

Social media marketers, it's time to meet Google BERT (or "Bidirectional Encoder Representations from Transformers" in technical terms). BERT isn't just your normal marketing contact. In fact, he's not a human contact at all. Instead, the Google BERT update represents one of the most important changes to the way Google ranks content in the past […]

Be Your Own Influencer: Why Brand Strategy Matters More Than Influencers

Do you want to depend on influencers to spread the word about your products, or do you want to be the influencer - setting the agenda in your chosen market? In this blog, we'll argue that being influential is much more important than maximizing social media likes. By creating a coherent, focused, and workable brand strategy, […]

Take Your Business to the Next Level: The Pillars of Internationalization

In the digital economy, expanding overseas should be simple. We can sell wherever we want, ship to any country, and make content available instantly across multiple sales channels. So what's stopping us from attracting audiences in Brazil, France, India, or Ukraine? Nothing, in theory. International expansion is within the reach of every business, but it's […]

How to Link the Right Type of Content to Stages in the Customer Journey

Everybody is on a "journey" - or at least that's what contemporary marketing wisdom suggests. It's now commonplace to model the experiences of customers as a journey, leading from initial awareness, through to investigation, consideration, and decision-making. And after that, you could add customer retention, alongside the conversion of customers into advocates. In theory, that […]

Mastering Duplicate Content: An Underrated Factor in SEO

In the world of SEO and content creation, we're trained to prize originality and creativity, and copying is to be avoided at all costs. With Google heavily penalizing plagiarised content, and serious legal consequences associated with stealing other peoples' work, duplication is obviously something we try to avoid. However, some forms of duplication are harder […]

Why Building Landing Pages Matters for SEO and Conversions

If your content isn't performing as desired, or you just are not converting site visits into sales, we need to talk about landing pages. These underappreciated site elements are often instrumental parts of online success - but many businesses treat them like an afterthought. For instance, according to Adobe, only around 50% of landing pages are mobile-optimized, […]

Why Proofreaders are Essential to Create Great SEO Copy

In the world of online marketing, mistakes matter. When potential customers read content produced by companies, they are not just looking for relevant information. They are looking for reasons to trust that company, and spelling or grammar mistakes are one of the first things they notice. Look around the web. Do poorly written websites rank […]

OnCrawl: Technical SEO Platform for Smarter SEO Decisions

In this blog installment, we continue with our series of guest interviews with experts from the SEO and content marketing industries. This week, we met with François Goube, the founder and CEO of OnCrawl, who talked about how working with data can improve rankings, positions, and organic traffic from search engine results. Varvara: Hi François, thanks […]

Why Duplicates Kill the Authority of Your Website

We are continuing our series of guest blog posts to provide you with the most interesting and hands-on insights from the world of SEO and content marketing. This week, the blog guest contributor is Ann Yaroshenko, Content Marketing Strategist at JetOctopus: a full-service SEO website crawler and auditor. What Are Duplicates in SEO? Duplicates generally refer to […]

Best SEO tools 2020 when Creating Quality Content

It doesn't matter how skilled someone is at fixing furniture -- if they don't have the right tools for the job, they won't get far. The same applies to the realm of digital marketing. Even though stories about individual brilliance and natural flair for marketing are commonplace, SEO success is almost always built upon a […]