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How to Do Influencer Marketing the Right Way in 2023 [With Examples]

How to Do Influencer Marketing the Right Way in 2023 [With Examples]

Introduction

The world is changing, and the traditional marketing methods that have been used for decades no longer work.

A lot of people are getting their information from social media influencers. Influencer marketing has managed to change how we define marketers and consumers by shifting the power back towards them, but it's difficult to do right without following some basic steps in research and execution.

This article will go over everything you need to know about doing influencer marketing right. So, let's get started.

Table Of Contents
  1. Introduction
  2. Definition of an Influencer
  3. What Is Influencer Marketing and How Does It Work?
  4. What Are the Types of Influencers?
  5. Collaboration Types in Influencer Marketing
  6. How to Create Influencer Marketing Strategy?
  7. How to Find the Right Influencers for Your Brand (Without Tools)
  8. What Are the Tools for Influencer Marketing?
  9. Examples of Effective Influencer Marketing Campaigns
  10. Influencer Marketing F.A.Q

Definition of an Influencer

An influencer is anyone with a large online following who has the power to persuade others into action. Influencers may be celebrities, social media personalities, bloggers, or journalists.

An influencer has a large following of people who value their opinions, lifestyle, or tastes. Sometimes, people refer to them strictly as social media influencers, but the term can apply to other types of influencers (e.g., fashion). Influencers typically have a lot of engagement on their posts, such as likes, comments, shares, reposts, etc.

So, it can be anyone from a group that creates, consumes, or shares media content.

Overall, they influence the purchasing decisions of followers.

A person is typically chosen based on their demographics - age, gender, location, and interests. They can be found online through industry associations, social media sites like Instagram or YouTube, blogs in niche markets, and other sources with similar audience profiles.

An influencer in Social Media

Social media influencers are people who have a large number of followers on social media and can impact the popularity of products, brands, or services. They create content that their audience will find valuable and can affect the brand, product, or service's success. 

What Is Influencer Marketing and How Does It Work?

Influencer marketing is a form of marketing in which an individual or group who impacts the decision-making process of a target audience, such as celebrities and other public figures, receives payment to endorse or promote a product, service, or brand.

This approach reaches customers by leveraging others' fame and authority. People established in their field interact with customers because they are already familiar with their niche. 

Influencer marketing uses the power of various media channels to get your brand message across and is a crucial part of a successful digital campaign.

Influencer Marketing vs. Content Marketing

There is a lot of discussion about the merits of influencer marketing vs. content marketing. Both content marketing and influencer marketing have a proven track record of success. However, there are some crucial distinctions between the two:

Content marketing focuses on adding value for the reader, while influencer marketing aims to raise brand awareness and generate social proof. In terms of performance, it is more successful and expensive than in-house content.

However, this does not mean that marketers are abandoning traditional content altogether - it just means that they incorporate influencer marketing into their overall strategy.

But, influencer marketing is a type of content marketing. You use content marketing to create valuable pieces and then splash the cash to share it through influencer channels.

In recent years influencer marketing has gained popularity, and brands are more open to spending money on it. Thus, paid advertising goes in a new direction and transforms into a new age. 

Influencer Marketing vs. User-Generated Content

There are a lot of similarities between influencer marketing and user-generated content (UGC). Both rely on social media and offer more trustworthiness than other forms of advertising. However, there are some key differences:

Influencers are verified by brands, while UGC relies on customers to verify the authenticity of the content.

Influencers often have a large social following, whereas UGC typically reaches smaller numbers without amplification from the brand. Meanwhile, influencer marketing creates content that spreads the word and builds trust in your company.

It can help it build its reputation over time. UGC is great for generating leads and building brand awareness, but it does not always create as much trust in a short time as influencer marketing.

What Is the Difference Between Influencer Marketing and Social Media Marketing?

Influencer marketing is a niche of social media marketing. 

That's why there is a lot of overlap between social media marketing and influencer marketing, but there are some key differences:

With social media marketing, businesses can post about their products or services on their social media accounts. Therefore, companies see it as a space where you can put a human face on their brands. Meanwhile, influencer marketing utilizes the social capital of others to expand their brand awareness. 

The influencer can be an established celebrity, athlete, or someone with a large following.

How Does Influencer Marketing Affect Word of Mouth Marketing?

Word of mouth is the most-effective marketing strategy. It is the process of spreading information about a particular product or service by word-of-mouth. It is possible to achieve this through personal conversations or online interactions.

Influencer Marketing is very similar to word-of-mouth marketing and helps companies grow by creating a personal connection with their customers. When an influential person promotes and sells a product or service, it draws in more people through word of mouth. 

Current State of Influencer Marketing

According to eMarketer, there is a steady and significant rise predicted in the usage of influencer marketing in the upcoming years. Compared to the stats three years ago, when up to 55% of marketers used influencer marketing, now 72.5% leveraged this tactic. 

What Is the Value of Influencer Marketing?

There is no doubt that influencer marketing is growing in popularity. There is an estimation that it will reach $16.4 billion in worth in 2022.

It has a high return on investment and opens up many opportunities for marketers and their brands alike. For example, marketers can achieve incredible goals such as selling more products or driving awareness and engagement. Additionally, the ROI of influencer marketing can be calculated by the number of followers an individual has and how much they're willing to charge for sponsored posts.

But social proof is not the only benefit of working with social media stars; there's also the direct connection to your audience. It may be more important than traditional advertising because people are more likely to listen to someone they trust than an advertisement. 

What Are the Types of Influencers?

Mega-Influencers

A mega-influencer is a person who has an unusually large amount of influence on society, typically measured in terms of the number and extent of their followers. We can also call them an individual with an enormous social media presence, which is why it's sometimes named a "social powerhouse."

With them, you can reach millions of potential customers in the blink of an eye. But they cost a fortune.

The average cost of mega-influencers varies on a variety of factors such as their social media following, number and type of posts produced in the previous year, content quality, and how many followers in total the person has. Roughly saying the fee does, not including bonuses stars, can hit over $1 million. Again, it depends on the concrete person. Mega-stars like Dua Lipa and Cristiano Ronaldo will charge higher.

Mega-Influencer Type - Dua Lipa

Macro-Influencers

Macro-influencers are individuals who have a large following on social media, often numbering in the millions. Because their audience is smaller than mega-influencers (those with over 10 million followers), brands must pay a higher price to partner with them. However, this type of influencer can still offer decent reach for companies. 

They are typically celebrities, TV personalities, athletes, or professional thought leaders whose opinions carry weight with consumers. One factor that affects the price of working with an influencer is their follower-to-engagement ratio; the higher this number is, the more engaged their followers are, and the more effective their endorsements will be.

They have generally gained fame from the internet itself – whether through vlogging, producing funny or inspiring content, or some other avenue.

Macro Influencer - Gary Vee

Micro-Influencers

Micro-influencers are people who have a social media following that is smaller than a celebrity's. They usually have 1,000 followers or under 100,000 followers. Because of their smaller following size, brands can get away with a lower cost for celebrity endorsement. Brands are now enlisting their help of them to promote their products and services.

They are more likely to receive recommendations than other types of influencers and, as a result, have high engagement rates. Their focus on relevant posts means their followers trust their opinions and tips.

When looking for collaboration, it's crucial to consider their experience in influencer marketing. Micro-influencers often have their channels, so ensure they are a good fit for your brand before engaging them.

Micro-influencers are becoming more popular on Instagram as their posts look more trustworthy. They often have a small following, but their followers share similar interests.

Micro-Influencer Example

Collaboration Types in Influencer Marketing

1. Brand Ambassadorship

A brand ambassadorship is an endorsement from a popular figure in the industry, such as an athlete or actor. Public figures can draw attention to your product and increase sales without endorsing it themselves. They are often used in a marketing campaign to fight brand fatigue and increase brand/product awareness among their followers.

Brand ambassadors, also called "brand representatives" shape the company's reputation and play a vital role in spreading the brand message across multiple channels.

For example, David Beckham signed a lifetime deal with Adidas in 2003 making him the brand ambassador of the company.

David Beckham brand ambassador adidas

2. Sponsored Content

Sponsored content is a type of promotional media businesses use to get their message out to potential customers. It can be in the form of an article, video, or social media post. When done properly, it feels like a natural fit rather than an advertisement. 

Sponsored content is a form of advertising where the sponsor pays a publisher to create and distribute premium content. The goal is for the ad to blend with the rest of the site so that it's not invasive. This type of marketing is becoming more popular because it's an effective way to reach consumers without bombarding them with ads.

It is where sponsored content comes in - collaborating with an influencer to produce and distribute content about your product. When choosing the candidate to work with, ensure their audience aligns with your target market and the values match yours.

When brands collaborate with celebrities to create sponsored content, they hope to achieve one or more of the following objectives:

  • Increased brand awareness
  • Generating leads and sales
  • Connecting with the target audience
  • Building loyalty among customers

3 Live Events

The third way for brands and celebrities to collaborate is through live events such as red carpet events, parties, and influencer marketing activations. These events allow both sides to interact with each other and generate publicity. They are also a great way to create connections with the target audience. However, they can be expensive to produce and may not reach as many people as social media promotion.

3. Special Discounts

You may have seen the public figures sharing specialized promo codes in their social media posts or Youtube videos. Caspar20, FDSB12, Summ12, etc. They are unique promotional codes that will gift customers a discount. 

From the company side, measuring the success of campaigns and conversion rate is simple. From the customer's perspective, it is a gift that will save them money. Companies giving away special discounts can benefit a lot as they have the chance to acquire new and unique customers.

4. Publishing Influencer Content on Your Mediums

Yes, most influencer marketing campaigns showcase the brand product or service on their channels, but you can flip the approach and publish content in your medium. 

That way, you will pull tons of customers to your channel simply by uploading the content and tagging the person on your page.

5. Contests + Giveaways

When influencers collaborate with brands to organize contests or giveaways, the campaign reach is increased. For a contest or giveaway to be successful, you need to make sure that the instructions to enter are clear and so are the winning criteria. Also, ensure that you offer something valuable in your giveaways, such as a discount or other incentive, so that people want to participate.

Collaborative marketing tactics help both the brand and the influencer. The brand gains new followers by collaborating with established figures, while the creator benefits from working with a brand by gaining access to its customer base.

How to Create Influencer Marketing Strategy?

Influencer marketing strives to find creators in tune with your audience’s needs and desires. And also whom your audience will look to when making purchase decisions.

Creating a campaign can be a great way to attract more customers to your brand and help raise your profile within the industry. However, it is vital to remember that this is not a traditional marketing campaign - it takes time and targeting to make it successful. Additionally, when creating a campaign, it is crucial to think bout your core message and how you will communicate it.

1. Develop Clear Goals

Any marketing campaign should have goals. Without defined objectives, you won't know what success looks like and how to measure it. The goal of influencer marketing is to build buzz around the brand, and you should list your goals and later successfully track them. 

It is an essential part of your pursuit. You should ask yourself why you are making it. Without it, you are doing simultaneous non-resulting activities.

You increase the likelihood of achieving your goals if they are verifiable:

S = Specific (specific, that is, your goal should not be "more success," but for example, "more revenue")

M = Measurable (measurable: Choose clear and quantifiable key performance indicators)

A = Accepted (objectives must have a recognizable meaning to be accepted by all parties)

R = Realistic (realistic, workable; the goal must be achievable)

T = Timebound; ( Specify a time when you reach the goal)

2. Understand Who You are Influencing

Before you start an influencer marketing campaign, you must understand who your target audience is.

Firstly, understand your audience more. There is no successful marketing campaign without knowing your audience's needs, interests, preferred content types, etc.

Imagine you are chatting with your friend. You pick a subject according to his interest - you use the words that resonate with both of you, and you get an appealing conversation. 

We recommend you define your audience persona and coordinate all your marketing actions with their profile.

Once you know who your target audience is, finding and engaging with relevant influencers becomes much easier. It's crucial to understand what content those influencers are most likely to share and how that content might resonate with your target market. Additionally, knowing your target market allows you to craft your marketing messages and create a more effective overall strategy.

3. Research Business Influencer Marketing Platforms

You can use various platforms to skim through the list of figures or visit popular social media platforms.

To identify the right partners, brands need to research the available platforms. Each platform has its strengths and weaknesses, which marketers need to understand before they can begin outreach.

Instagram is typically the first platform that comes to mind when people think about finding top-notch influencers. But other platforms are becoming more popular as a result of rapid changes in the social media landscape. You should also consider what percentage of an influencer's audience is on each platform before deciding which one makes the most sense for your brand.

Use influencers on a variety of platforms/tools outside of Instagram. Go where your target audience is active, such as Facebook, Twitter, and YouTube. These platforms are likely less expensive than Instagram for the time being. As the size of influencers decreases, their engagement will also decrease. Brands need to find effective and efficient ways to target different figures.

Twitter is a platform for those interested in real-time conversations, while Instagram is a popular option for brands that want to show off their lifestyle.

  • Instagram is best for sharing photo or video content.
  • YouTube is best for videos. ბut it also allows for any length of video.
  • YouTube is popular for 18-24 years olds, and Facebook is popular with 25-34-year-olds.
  • YouTube attracts a larger demographic, while Facebook's focus skews older.
  • Once a brand understands which platforms work best for them, it can begin identifying potential partners.

4. Budget the Influencer Marketing Campaign

When budgeting for an influencer marketing campaign, be sure to consider the following:

  • The length of the campaign
  • How many creators you'll need
  • What type of content you'll produce
  • Production and distribution costs
  • Any other associated costs, such as PR or advertising fees

5. Consider This Criteria When Choosing Influencers

Working with the right partner is key to any successful campaign. An influencer who is relevant, authentic, and well-matched to your brand values and image will contribute to your campaign. When choosing them, it is crucial to look at several factors, including relevance, authenticity, engagement rate, and values/image alignment. Here are nine criteria you can use to help make your decision.

Audience

Take a closer look at the influencer's audience! You want to work with a person who will act as a medium and connect you with a relevant follower base.

Make sure to check out your audience, location, age, gender, and other demographic features that will help you make the right decision. 

Influence in a Niche

Reach is less worthy than authority. Look for people who are considered an expert in the subject matter. For example, wine bloggers have smaller audiences but are considered wine experts, while travel bloggers have larger audiences but may not be as knowledgeable about wine.

Engagement Rate

Engagement rates show how well an audience interacts and responds to the content.

Add the total number of likes and comments the influencers get on a post To work out the post engagement rate. Divide the total amount of likes and comments by followers and multiply it by 100 to find the average engagement rate.

Also, check whether it responds to their followers as the quick reaction is the ability that you want to look at selecting potential candidates. 

Relevance

Look at your influencer's social media channels and imagine how your product or service will fit in the profile. If your integration seems out of context, it's not a good match. 

Think about potential collaboration actions and messages. Does it look natural? For example, if you decide to partner up with a fashion influencer and give their followers a special discount for your new summer 2022 cloth collection, it is a good one.

Authenticity

Authenticity is crucial when it comes to social media. To be influential, an account must be authentic.

Authentic influencers have a dedicated following because they share real thoughts and experiences with their followers. When an influencer promotes a product or service, the followers can trust that the endorsement is genuine.

You can find them by looking through your unique brand hashtags or mentions on social media platforms like Instagram and Twitter.

Quality of Content

Check whether the influencer content that is clear, well-composed, and creative. None wants to appear in a channel that showcases poor quality as your brand may automatically get a bad reputation.

Publishing Frequency

You'll want to consider how often they post content on their account. 

Keep in mind that if a person is promoting too many brands, they may start to lose credibility with their followers. You should also check how often they publish sponsored content. 

If you see 4-5 sponsored posts in a row, you should reconsider your choice, as influencers might be overused.

Personality and Response Speed

Personality and response speed plays a huge role during the selection process. The candidate should be easy to work with and respond quickly to your messages and collaboration requests.

Great personality + fast response speed is a match made in heaven. You will accelerate the content product and lay the foundation for long-term relationships with your customer. 

6. Review and Contact Influencers

When you're looking to create an influencer marketing strategy, the first step is to select and contact the right people. The process for connecting with candidates is similar to a database in that you have to go through the profiles of an influencer network.

Many networks also include tracking features. It makes it easy to see how effective your campaign is. You can track things like impressions, clicks, and conversions. Networks are typically the most expensive option, but they offer multiple features that make them convenient to use when running campaigns.

7. Cooperate With Influencers to Develop the Best Content

One of the best ways to develop content is to cooperate with influencers. This way, you can tap into their audience and get your message in front of more people. Additionally, the content must be authentic, with no ulterior motives or hidden agendas. When fans see content from a third-party source they trust, they're likely to share it with their friends - helping you reach new audiences.

It's simple to host a contest for your customers, to increase engagement and brand awareness. Incentivizing user-generated content is one great way to do this; fans are already "compliers" so make sure to give them a reason to use the product more often. You can also create an influencer marketing strategy by sending free products or a free trial of your software without any sort of prior commitment from the influencer.

8. Run an Influencer Marketing Campaign

Everything is ready to go on. Just decide on which channel you publish content on and see how the audience interacts with your campaign. 

9. Track KPIs to Measure the Success of Influencer Marketing

When you launch an influencer marketing campaign, it's important to track key performance indicators (KPIs) to measure the effort's success. Some common KPIs include:

  • Awareness - Measure increased brand awareness through social media metrics such as reach, engagement, and impressions.
  • Engagement: Tracking engagement rates (e.g., number of engagements per post or percentage of followers who engage with your content) can help you gauge how successful your campaigns are at getting people to interact with your content.
  • Sales/Conversion Rate: If you're using influencers to drive traffic to a specific page or product, then tracking sales or conversion rates is essential in determining the campaign's effectiveness.

How to Find the Right Influencers for Your Brand (Without Tools)

Manual Search

The process of manually finding influencers for your brand can be time-consuming and not very effective. However, it is a convenient way to get started if you are unsure who your target audience is.

To find potential partners, start creating a spreadsheet in Google Docs or Excel. In the document, create columns for each piece of information you want to pull around each one. This could include:

  • Name
  • Twitter handle
  • Number of followers
  • Location
  • Category

Once you have all of this information compiled, you can begin searching for individuals on social media platforms that match your criteria. Try searching for keywords related to your brand or industry and mentions of your brand or competitors' brands. You can also use hashtags related to your niche.

Another way to find high-tier partners is to search Google and relevant social platforms for keywords, mentions of your brand, and related hashtags.

A strategy to find the right person for your brand is to look at who shared or engaged with the most popular posts on YouTube from your brand or competitors' brands. By doing this, you can compile a list of high-tier creators relevant to yours.

If you can't find a specific channel, try searching for companies in the same category as them (for example, video games) instead. It will give you a list of potential candidates related to your brand.

Do you have the list of potential influencers? If yes, check the post quality and the size of their audience. Make sure that they are actively publishing content and that their followers are engaged. If everything looks good, reach out to them and see if they would be interested in collaborating with your brand.

Use Your Network

You can ask your colleagues or industry-related people to connect you with a suitable collaboration. It's not always easy to find the right people to network with, but once you do, the benefits can be immense. A good network gives you access to new ideas, new opportunities, and new relationships. It can also help you build your brand and raise your profile in your industry.

There are many ways to build a network, but one of the best is to use your existing network. Start by identifying who in your network might be helpful for your business or career goals. Then reach out and ask for introductions or advice. You may even want to consider attending industry events where you know people will be in attendance.

Networking is essential for success in any field, so don't neglect this valuable resource!

Find Influencers On Social Media

Finding the right influencer to work with might seem daunting, but following these three steps will help narrow down your choices.

The first step is identifying an influencer. It can be as easy as finding someone who's already successful in the field and reaching out to them for assistance on how best to improve your brand awareness.

They are more important than ever, and it's not just word-of-mouth recommendations. A recent study by Tomoson found that nearly 50% of customers are influenced by social media when making a purchase decision.

You must find a person who is a contextual fit for your brand - so don't waste time on others who aren't relevant to your industry.

What Are the Tools for Influencer Marketing?

Hootsuite

Hootsuite is a social media management platform that helps you find influencers relevant to your industry. You can use Hootsuite to monitor conversations relevant to your industry across multiple channels. Once you create a stream, the company's algorithm will help you find other potential partners or who they are engaging on social media platforms.

Influencer marketing platform - Hootsuite

BuzzSumo

BuzzSumo is a paid tool but worth its weight in gold. The "Influencers" tool allows you to search YouTube or Google for industry experts with authority in their space and find content marketing influencers.

You can also use a tool like this to identify keywords related to your niche and make sure you are not just driving traffic in an unsustainable way. You can view the top content sharers and find them by keyword. You can see important data about the creator, such as several followers and domain authority.

influencer marketing tool image

Meta - Facebook Brand Collab Manager

The Facebook Brand Collabs Manager is a tool that lets companies discover and collaborate with creators on content.

The manager provides a searchable database of creators, sorted by category or country. It also includes information about each creator's audience size, demographics, and interests.

Businesses can use the manager to find creators for sponsored content or product placement deals and identify potential brand ambassadors.

Influencer Marketing Tool - Collab Manager

Traackr

One of the benefits of Traackr is that it helps brands manage their relationships with influencers. It offers standardized metrics across teams, brands, and geographic locations to help you scale your influencer strategy.

Traackr helps you identify and track your potential partners. You can tier groups of influencers by niche, team members they are relevant to, projects they are associated with, etc. All your communications with influencers appear in a universal record. So, you have a complete history of interactions. It also enables better compliance when asking for promotional activity as it's easy to check fulfillment rates.

influencer marketing agency -  screen

Examples of Effective Influencer Marketing Campaigns

Sony Playstation x Justine Ezarik

During the release of the new Playstation 5, Sony collaborated with Justine Ezarik, a creator on Youtube in tech and gaming. 

Justin's audience was perfectly suitable for the Playstation audience, and they sent the free product - PS5 to see reactions and hear honest reviews from Justine. 

Adidas x Kylie Jenner

Adidas appointed Kylie Jenner as a brand ambassador in 2018 and was up and running to present the Adidas Originals Falcon campaign in style. Kylie Jenner is featured in a series of photos and videos that represent a 90s-style and fearless woman with Falcon footwear. 

Moxy Hotels x Taryn Southern

Moxy Hotels, with the help of Youtube creator Taryn Southern, launched the Youtube channel and created the video series Do Not Disturb. 

Taryn interviewed other influencers inside a shipping container that looked like a Moxy hotel room. The series went down well on Youtube, and the company even launched the second season the next year. 

Unicef x David Beckham

Unicef united with the goodwill brand ambassador David Beckham in the #ENDviolence campaign to address the issue of child abuse. 

BMW x Tik-Tok Creators ( PatroX, Sky & Tami, Falco Punch)

BMW launched the new 1 series sedan and decided to use Tiktok as the medium to reach out to influencers to promote the car. The German car manufacturer teamed up with TikTok creators - PatroX, Sky & Tami, and Falco Punch.

In the video series, the creators challenged people to recreate the dance moves, and as a result, the videos collected more than 6 million views.

@patrox

Beauty and the Beast ? but who is the Beast ? ? #THE1challenge #BMW #The1 #patrox

♬ Originalton - patroX

Conclusion

As we move into 2023, it’s vital to understand how influencer marketing is changing the marketing landscape and what this means for your brand. By understanding the new consumer, doing your research, and partnering with the right persons, you can set your brand up for success in the coming year.

If you are unsure about how to create branded content that builds trust and achieves your goals, greatcontent is here to help. Get in touch with our team, and we'll find a way to make your company more influential than ever before.

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Influencer Marketing F.A.Q

Is Influencer Marketing Paid or Earned Media?

In general, most people would say that it's earned media. The whole point of it is to get someone with a large following to talk about your brand or product. However, there are some cases where you may have to pay an influencer to promote your product or service. It depends on the situation and the agreement you have with the influencer. But, if you organically earn the mention from an influencer, then it is earned media.

What Is AI Influencer Marketing?

AI influencer marketing is a type of digital advertising that leverages Artificial Intelligence (AI) to create personalized, targeted ads. These intelligent adverts can adapt their targeting to the individual, based on their browsing history as well as other information such as location, age, and gender.

How to Identify the Right Influencers for Your Brand?

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How to Identify the Right Influencers for Your Brand?

You can use the abovementioned tools to identify influencers. A person’s influence is determined by their social networks, interests, and the age of their followers.

There are different types of influencers activists, connected, authoritative, and trendsetters. Activists use their voice to effect change; Connected individuals have many friends and share content with them; Authoritative individuals are experts in their field and often provide advice; Trendsetters spot new trends before anyone else.

There are many different ways to identify the right influencers for your brand. The most common way is by analyzing their social media profiles and reaching out to them on Twitter, LinkedIn, or via email. In the case of LinkedIn, you can also look up their company page and contact them there.

An influencer can be either flashy or not, but they should complement the brand. It's also important that the person's values align with yours.

To identify the right partners for your brand, understand what influence is and how it works. You then need to determine your target audience and what type of messaging you want to deliver. Once you have this information, you can use several tools - like Klout - to identify individuals who can influence your target market.

How to Use Influencer Marketing to Boost Your SEO

There are four ways that influencer marketing boosts your brand's SEO, and they are:

1. They have a larger audience than you do, so it's easier to build awareness for your brand through them.

2. Getting backlinks from them will help your website rank better in search engines.

3. Some are nofollow. They don’t affect search rankings. However, their followers might click on the link and visit your site anyway. It is called the "no follow" effect.

4. Social media signals can improve SEO indirectly by driving traffic to your website or blog posts.

Which Brands Are Using Influencer Marketing?

Many brand giants actively use influencers to reach their audience and further expand their customer base. Dunkin Donuts, Nike, Adidas, Motorola, Old Spice, Lyft, and many others leverage the strategy to promote their service to help spread the word about their products.
These companies use influencers to promote their brand on media platforms such as Instagram, YouTube, and Snapchat.


Not only businesses but other public institutions utilize influencer marketing. For example, the UK's National Health Service (NHS) is partnering with Instagrammers to spread its campaigns by word-of-mouth.

What Are the Benefits of Influencer Marketing?

There are many benefits to using this approach, such as:
B2B transactions are more likely to benefit from influencer marketing due to their larger size and a lot of revenue.
Creators who align with your campaign's objective are the best choice for an increase in revenue.

How to Use Influencer Marketing to Create Loyalty and Build Relationships?

Influencer marketing is a great way to build relationships and attract the attention of your target audience. It also has benefits for those who are looking to generate more traffic with less effort. The main goal is to build a relationship with someone who influences your target audience.

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