Copywriting - greatcontent

What is a Case Study - How to Format, Plan, Write, and Avoid the Common Pitfalls (With Examples)

Introduction Did you know that 80% of B2B buyers stated that they referenced case studies during their buying research? A case study is an in-depth, long-form account of the history and evolution of something. Most commonly, it describes how one company or organization has solved a specific issue over time. What Is a Case Study […]

Stile formale vs scrittura informale: 6 Differenze chiave e quando usarli

Introduction There's a lot to consider when you're writing for your blog. What writing style to use - formal style or informal? You have the format, theme, length of the post, and many more elements that play into what makes up a quality blog post. But there are two types of posts - formal or […]

How to Write E-Commerce Product Description: Tips for Convincing Online Shoppers

What is a Product Description? The product description is a marketing copy used to describe the product and outline its benefits. Here e-commerce sellers provide all the necessary information to persuade readers and turn them into buyers. The best product description Why Are Product Descriptions Important for E-commerce Stores? The understanding product description is key […]

Che cos'è il plagio? - Definizione, tipi, suggerimenti e conseguenze

Introduction Plagiarism is a hot topic. In recent years, it has been widely reported that many people are not just stealing others' writings without giving credit but also posting them as if they were their own work with no changes whatsoever. What Is the Meaning of Plagiarism? Content plagiarism is the act of taking someone's […]

19 passi per scrivere grandi contenuti per il web

What Is a Website Content? Website content is any material published online and available to the public. It includes blog posts, videos, infographics, images, etc. Website content informs the audience about company services, addresses their problems, and provides valuable tips with different content types. Content is one of the most important aspects of any website. […]

La rédaction de contenu web régulier : un incontournable pour améliorer votre visibilité en ligne

Avez-vous déjà atterri lors de vos recherches en ligne sur un blog dont le dernier article remonte à juillet 2011 ou sur un site Internet dont le graphisme semble tout droit sorti de la fin des années 90 ? Si oui, nous parions que celui-ci ne vous a pas vraiment inspiré confiance et que vous […]

How to Be Creative When AI Is Involved

Introduction Artificial intelligence (AI) has arrived. It’s part of our lives from the moment we wake up until we turn off the light at night. In recent years, it’s made an appearance in the world of translation with the development of Computer-Assisted Translation (CAT) tools. Does this mean translators and post-editors are going to become redundant? […]

How Do Online Shops Build Hybrid Structures With the Content Pyramid?

Introduction There are many ways of visualizing content marketing, from flowcharts to funnels. But at greatcontent, we think that the content pyramid is easily the best way to organize content production. For those who don't know already, the content marketing pyramid is a tool to decide what type of content to publish and when to publish it. […]

Writing and Editing - Two Very Different Tasks

Introduction If you're a writer, chances are you're a great editor. You know how to effectively engage an audience, and how to structure a piece? not to mention the rules of grammar you've had to familiarise yourself with again and again. You have cultivated skills in creativity and expression within your writing, with analysis and perspective […]

How to Write Headlines that Convert

Introduction It doesn't matter how much time and effort you expend trying to craft incredible content, it's all for nothing if your headlines don't grab attention. We've all struggled with these essential elements from time to time - sometimes stressing far too much for our own good. And that's no surprise. A study in 2016 […]

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