Content Marketing - greatcontent

What is a Case Study - How to Format, Plan, Write, and Avoid the Common Pitfalls (With Examples)

Introduction Did you know that 80% of B2B buyers stated that they referenced case studies during their buying research? A case study is an in-depth, long-form account of the history and evolution of something. Most commonly, it describes how one company or organization has solved a specific issue over time. What Is a Case Study […]

What is Branded Content? The Definitive Guide to Turbocharge Your Marketing

Introduction Branded content is an important marketing strategy businesses of all sizes need to be aware of. As the market becomes saturated, companies must find new ways to stand out from the crowd. Companies like Nike, Coca-Cola, and Netflix have made a name for themselves by creating unique branded content with their customers in mind. […]

Digital Content Manager Guide: 10 Must-Have Skills, Responsibilities, Salaries, and More

Introduction A digital content manager manages the content on the internet, such as blogs, articles, and more. They usually have experience in marketing and social media. Some are self-employed while others may work for a company or another entity like an agency or creative firm that provides web design services to companies of all sizes. […]

How to Create a High Converting Landing Page - 8 Simple Steps and Best Practices

Introduction Landing pages are the first impression many people have of your website. If they’re not up to snuff, you might lose them before they get a chance to hear about what makes your site unique and why it’s worth their time. Thankfully, landing page copy and design doesn't need to be complicated - we […]

Content Creator - 5 Habits, Skills, Trends, and More

Introduction Getting started in the digital content industry can be challenging. Creating digital content is a great way to share your knowledge and connect with others. However, it’s not as easy as it sounds. In this article, we will share why content creators are the decisive part of any organization, the must-have skills for becoming […]

How to Use Dynamic Content to Boost Conversions

Introduction I want you to imagine for a second what would happen if we could convert more people into customers by creating personable and engaging content. Imagine having an online experience where your customer feels like they are talking to a friend, not a business. Now picture those conversions increasing by 30%. What Is Dynamic […]

What Is Tagging?

Tagging Definition in Marketing What is tagging? In the marketing world, tagging refers to adding keywords or key phrases to a piece of content to make it easier to find or link to. Tagging can be a valuable tool for content marketers since it allows them to target specific text areas within a larger piece […]

Content Outsourcing Guide 101: Outsource Content Marketing the Right Way

Introduction There is no doubt that producing valuable high-quality content is the best way to prove your expertise, engage with your audience, and convert them to customers. But sooner or later, every company faces a dilemma when deciding who should produce content: in-house writers, content freelance writers, or agencies. That said, determining the best option […]

Paid, Owned, Earned, Media - Marketing Strategies and Examples

Introduction Paid, owned, and earned media are three distinct types of marketing strategies. What is the difference between them? What should you be focusing on for your business or brand? This blog will answer all these questions and more. What Is Paid, Owned, and Earned Media? Paid, owned, and earned media are the three types […]

19 Steps to Great Website Content Writing

What Is a Website Content? Website content is any material published online and available to the public. It includes blog posts, videos, infographics, images, etc. Website content informs the audience about company services, addresses their problems, and provides valuable tips with different content types. Content is one of the most important aspects of any website. […]