Blog - greatcontent

Get Ready for Black Friday with This Handy Marketing Checklist

Despite its slightly ominous name, Black Friday is one of the business year's biggest opportunities. Taking place this year on 29 November, the pre-Christmas retail extravaganza will surely break last year's records, when online sales in the US alone totaled $6.2 billion (plus approximately $8 billion on Cyber Monday). Customers these days have become used […]

Be Your Own Influencer: Why Brand Strategy Matters More Than Influencers

Do you want to depend on influencers to spread the word about your products, or do you want to be the influencer - setting the agenda in your chosen market? In this blog, we'll argue that being influential is much more important than maximizing social media likes. By creating a coherent, focused, and workable brand strategy, […]

Take Your Business to the Next Level: The Pillars of Internationalization

In the digital economy, expanding overseas should be simple. We can sell wherever we want, ship to any country, and make content available instantly across multiple sales channels. So what's stopping us from attracting audiences in Brazil, France, India, or Ukraine? Nothing, in theory. International expansion is within the reach of every business, but it's […]

A Quick Guide to the Perfect Content Manager

Great content doesn't grow on trees, and it doesn't thrive like wild fruit, ready to be picked. Instead, content is made to be managed. That way, it can meet stringent quality standards, stay totally on-brand, knock the SEO stats out of the park, and keep a company's message fresh and innovative. That's where professional content […]

Gary Vee Content Model

Are you struggling to come up with the next blog post to promote your company? Has the well of inspiration on your Facebook feed run dry, and is it becoming harder and harder to attract hits to your YouTube videos? If so, you're not alone. Every content strategy runs into the buffers at times, which […]

Take Your Business from Starting Blocks to Success Story with Branded Content Marketing

Advertising is constantly evolving. As technology has developed and customers have changed the way they consume entertainment, old forms of advertising have been displaced. Simply buying time on TV networks or billboard space isn't enough anymore. When the majority of people you need to reach are online, other tactics are essential. To attract attention in […]

From Prospect to Purchaser: How to Use Content for Lead Conversion

Are you struggling to market your products online? If so, you may need to look at your lead generation marketing. Nowadays, it's no good to create a dazzling website and leave it to attract interest, and it's certainly not sufficient to rely on trade conferences, industry publications, or word of mouth to generate sales. Successful […]

How to Link the Right Type of Content to Stages in the Customer Journey

Everybody is on a "journey" - or at least that's what contemporary marketing wisdom suggests. It's now commonplace to model the experiences of customers as a journey, leading from initial awareness, through to investigation, consideration, and decision-making. And after that, you could add customer retention, alongside the conversion of customers into advocates. In theory, that […]

greatcontent and TBT - The new Market Leader in the Content Sector

Greetings to our clients and followers on the content creation scene! greatcontent has some exciting news that we'd love to share with the people who matter. If you don't already know, we recently closed a deal to merge with the travel specialist TBT (TripsByTips), and everything has been going smoothly. With the merger almost complete, we're ready […]

The Top 10 SEO Blogs of 2019 You Need to Know

The digital marketplace is constantly changing, as are the strategies needed to get ahead of the crowd. That's why all of us find ourselves turning to free-thinking thought leaders for pointers about the best way to succeed - and as 2019's best blogs show, there are plenty of creative commentators around, who are only too […]