Blog - greatcontent

How Small Fashion Brands Can Design Strategies to Succeed in the Online Marketing World

These days, marketing small fashion brands is about more than tying up celebrity endorsements, working a few catwalk shows, and leveraging your creations in high street stores (although these things are, of course, important!). The rise of web and search engine marketing has changed the rules of the game. Creating gorgeous garments and draping them […]

FinTech & SEO - The Art of Using Search Optimized Content to Sell Financial Products

It's a cliché, to be sure, but it's true nonetheless: in the ultra-competitive world of digital financial services(or FinTech), companies need to constantly refine the way they fight for audience attention. And that means making their content as SEO-friendly as possible. Search Engine Optimisation isn't an optional extra for financial companies. It's like the petroleum that […]

5 Tips & Tricks to Formulate a Winning Off-Site SEO Strategy

It's not enough to create fantastic content and hope that visitors will arrive. What is happening away from your company website also has a huge effect on how many leads you generate and how well your sites perform in search engine rankings. Off-page SEO involves a range of techniques including, but far from restricted to link […]

Content & KPIs: 5 Tips to Set the Right Goals for Your Content Managers

Measuring the effectiveness of content is crucial. It's no use investing in beautifully written content if it doesn't engage users or result in conversions. And it's also no good if we fail to learn from our marketing successes and failures. That's why content marketing KPIs are so important. They allow us to assess the strength of our […]

Creating Content for Gambling & Casino Affiliate Sites: 5 Top Tips

The online gambling sector is booming. In the UK alone, it accounts for £4.7 billion of spending, while projections see the US market hitting $73 billion (£55 billion) by 2024. These huge numbers sit on top of a vast network of marketing activities. With thousands of casinos and betting sites competing for a predominantly online […]

Blog Management: The Main Components and Challenges of Maintaining a Successful Blog

It's hard to overstate the value of having a successful, well-maintained, active blog on your company website. It goes beyond the fact that search engine algorithms favor sites with fresh, regularly updated content; blog posts are (or should be) a form of branded content that's genuinely appealing to people? content that the company's target audience(s) […]

Master Content Production with greatcontent & Hubspot's Latest eBook

Do you want to learn how to manage a large-scale content creation project from beginning to end? If so, you're in the right place. greatcontent and Hubspot have pooled their digital marketing and content production expertise to produce an eBook that explains how the system works -- from A to Z. Starting with the initial stages of […]

5 Ways High-Quality Content Can Turbocharge Your Conversion Rates

The saying "content is king" - although it's become a little cliché - has held true since it was first announced by Bill Gates back in the '90s. At greatcontent, we definitely subscribe to this philosophy, but we also understand there's another element of content marketing that shouldn't be overshadowed by it: conversions. Even if the content is king, […]

How User Experience and Content Come Together to Produce Business Success

Modern customers are not just interested in products or brands; when they make purchases, the experience of buying is just as important as what they are looking for. And if this "user experience" (UX) is sub-standard, they could easily give brands the cold shoulder. So what can you do to optimize your UX? This blog […]

Brand Reputation: 10 Online Reputation Catastrophes That All Businesses Need to Avoid

Branding is a crucial part of modern business. As companies grow, they meticulously cultivate an image that suits their products and character. They reach out to customers, get to know their needs, and attract followers in return. But it can all disappear in the blink of an eye. This blog is about how fragile brand reputation can […]