Blog - greatcontent

Content Optimization: How to Boost Traffic by Improving What You Already Have?

Sometimes it feels like we're obsessed with creating "new" content. We prize content that's fresh and unique and focus on creating as much of it as possible with the hope that it will capture attention in the online marketplace. But what if this focus was actually harmful to your online prospects? It sounds counterintuitive, but more can mean […]

How to Optimize Your Content for Voice Search

Increasingly, it's not what people type into search engines that matters - it's what people say. Thanks to the rise of smartphones and rapid improvements in how virtual assistants interpret human speech, voice-enabled searching has exploded. This has huge implications for SEO marketing or Voice Engine Optimisation (VEO) as some people prefer to call it. According to Adobe […]

Social Media and SEO: Can You Have One Without the Other?

Digital marketers have to work with both social media and search engines in mind, but not all of them know how to bring the two together. This is surprising because SEO content and social media strategies are natural allies. Like chemical elements fusing into alloys, they can be stronger together. Read on to learn about how strong social media content feeds into […]

Know Your Users: How SEO and User Behaviour are Inseparably Linked

We are continuing our series of guest blog posts by collaborating with some of the most relevant opinion-makers in the industry of SEO content. This week, the blog's guest contributor is Berna Möhrke, SEO Consultant at dreifive DACH: one of the leading SEO auditing service agencies in Germany and the DACH region. We are excited to have dreifive among our partners and […]

How to Turn Your Blog into a Lead Generator?

Blogs first became popular in the 1990s. Now everyone from amateur hobbyists to local shops and multinational brands has one. That's hardly surprising. Authorities like HubSpot tell us that content marketers who focus on blogs are up to 13 times more likely to increase their ROI. What Is Lead? A lead is a person who […]

Content Data Visualisation: Five Infographic Tools You Should Know About

When it comes to types and forms of SEO content, the sky might be the limit. While continuously polishing your texts so that they'll rank better among the search results is still an important practice, you should also consider exploring and investing some effort in additional SEO-boosting options such as content visualization if you really want […]

SEO Content-Length? Does Size Matter?

When pondering the ideal length of SEO unique content, should you aim for short and sweet or take the 'supersize' approach? Frankly, length matters. When it comes to search engine rankings, you're as likely to find 300-word articles in Google's Top Ten as pieces that stretch to well over 2,000 words. However, with thousands of businesses […]

SEO Content: Here is What You Really Need to Know!

Whatever product or content your website offers, many visitors will reach it through a major search engine such as Google, Bing, or Yahoo. Giving your website the best SEO optimization possible ensures it appears at the top of these search rankings, maximizing the number of visitors to your website. Successful search engine optimization is made up of […]

Learn From Slow Food And Make Your Content Irresistible

Can we learn something about producing high-quality content from high-quality... food? The Slow Food movement has taught thousands of people to put more time and effort into preparing food, which? ultimately? results in a better and healthier eating experience. Can we apply the same guideline to the creation of appealing, dare we say, "delicious" content? Find out […]

Read On! A Powerful Call-to-Action Unlocks Business Success

You've spent hours on a piece of content marketing. You've produced some perfect copy and ticked all the SEO boxes - but you've run out of steam with your call-to-action. A CTA that gets people clicking is a vital part of a strong campaign, but it is often overlooked or forgotten. Maybe you've cracked the elements […]