At greatcontent, it's no secret that we want businesses to trust our team with their content-writing projects. But that's not all we can offer: much more than the content marketplace we started out as in 2011, today, greatcontent can support companies and digital marketers not just in content creation but also in the wider fields of content marketing strategy and editorial planning.
The way you present yourself online is important, and no company wants to risk diluting their message or compromising their brand image; however, if you choose the right outsourcing partner for your editorial planning, there's really very little to fear? and this could be the most viable or effective way to significantly boost your site's leads and visibility with minimal time or HR investment. So, do read on?
Why You Should Outsource Your Content Planning
1. Transformer de grandes idées en stratégies à long terme
L'externalisation de votre stratégie de contenu vous permettra de bénéficier de services de planification éditoriale spécialisés. Cela vous permettra de transformer un ensemble de bonnes idées de blog en une campagne efficace, coordonnée, planifiée et aux résultats mesurables.
Editorial planners can help you develop the kind of blog content which connects with customers. Whether you sell vitamin supplements or drone camera work, it's possible to make huge gains by running regular and engaging content, but not all companies know how to do so. That's where these planning services can really help.
2. L'externalisation permet de gagner un temps précieux (sans compromettre la qualité)
When you run a business, time is a precious commodity. Many business owners, therefore, fail to allocate enough time to creating and managing their content strategies. Sometimes, there simply are not enough hours in the day to write the blogs you need... let alone conceptualize them, fine-tune them for SEO, and draw up an effective publishing schedule.
We know that longer, richer, better-researched content trumps rushed blogs that sacrifice quality to meet deadlines. In fact, it's now common knowledge that long-form content tends to mieux classés much higher in search results than shorter alternatives.
But writing long-form content is challenging and time-consuming? especially if you are distracted by daily management tasks. Content marketing strategy outsourcing solves that problem by letting dedicated writers focus all of their attention on each project.
3. L'externalisation de la stratégie de marketing de contenu apporte de l'expertise là où elle est nécessaire
La création de contenu n'est pas aussi simple que la rédaction de blogs ou d'articles fluides et agréables à lire - si seulement c'était le cas.
In reality, content creators need to factor in their knowledge of keyword frequency and SEO ranking systems as well as their understanding of issues like how fréquence you should blog for SEO. Content writing companies who offer editorial planning services will specialize in these kinds of expertise? and use them to maximize their clients' content's reach.
Et ils peuvent souvent le faire mieux que leurs clients. Selon Provoke Insights, 42% of companies report that they lack the resources and skills to create and publish effective content (and those are only the respondents who are honest about their capabilities). So: external help matters.
4. Des rédacteurs spécialisés peuvent donner à vos idées tout leur potentiel
Les spécialistes du marketing numérique ne sont pas tous des rédacteurs professionnels. Nous ne voulons pas dire par là qu'ils ne savent pas faire une phrase ou écrire un contenu de blog convaincant - voire beau - qui enthousiasme les clients.
Non, l'avantage des rédacteurs professionnels est qu'ils se consacrent à la rédaction de contenu et au monde du contenu en ligne. Ils allient compétences littéraires et connaissances en matière de référencement. Ils acquièrent des compétences en matière de recherche en ligne, se mettent en réseau avec les meilleurs dans leur domaine et affinent leur savoir-faire pour répondre aux exigences des clients.
And that can make a huge difference. It doesn't matter how well you write; if your mind is on fiscal reporting, marketing, or staff management, you will never develop the kind of laser-like abilities that dedicated, professional content writers, possess? and when you outsource content, that's exactly what you'll get.
5. Helps you Match (and beat) The Competition
When you outsource content creation and strategy, you'll almost certainly realize financial savings just from the more efficient use of your staff. But that's not all.
More importantly, you'll be keeping pace with key competitors in your sector. As the Content Marketing Institute found in its 2018 report, around 56% of American companies outsource content creation tasks (and other estimates vary from 50% to as much as 70%).
The same source greatly emphasizes the importance of having a content strategy; it states that within a group of companies who did not have a content plan (including the content concepts and themes, publishing schedule, etc.), 67% of the reasons for this were related to the in-house teams being too small, and 44% of the reasons were related to the companies not having enough time to invest in content strategizing? outsourcing editorial planning could have helped on both counts! So, you can get ahead of those who are not taking advantage of external editorial planning services.
Who Can Benefit from Outsourcing Editorial Planning Tasks?
To summarise, if you need high-quality, affordable, SEO-savvy content created and published regularly and/or in a steady rhythm, outsourcing content planning is definitely a good option. In fact, for many businesses, it could be the only realistic way to run lead- and visibility-boosting blogs effectively.
When you work with editorial planning specialists, the task of setting up regular, engaging posts becomes much simpler. The companies offering these services, (including greatcontent) can handle everything from the actual conceptualization of the blog (or article, or newsletter) series to the scheduling of post publications, multilingual copywriting, SEO analytics, and more.
You can usually decide how much control to retain over the subject of content while letting trained experts do the rest. And at all stages, your point of contact at your chosen partner agency will keep you informed regarding the content creation process and amendments to the plan (e.g., maybe a spontaneous post relating to a surprise current event may be a good idea).
Editorial planning delivers the functionality of a content strategy or communications team without the expense of employing in-house staff. So it's not a surprise to see more companies reaching out for external assistance in this area.
You Won't Need to Venture Far: We Offer Expert Editorial Planning Services at greatcontent
If you are looking to acquire external support for your content strategy, greatcontent's blog management services team will always be happy to help and can offer advantages and solutions such as:
- Close support from a dedicated Project Manager throughout the entire content planning/creation process - they will take care of everything from A to Z (conceptualization to publication)
- The creation of regularly-published content in 11 languages
- Assistance with conceiving blog titles and themes
- Full SEO support in terms of keyword optimization, layout, the leveraging of images, and more
- The implementation of the content directly into your own CMS
- A choice of monthly or annual packages, depending on your content creation timescale, which ensure regular publications
With our help, you can turn brilliant ideas and strategic know-how into real-world business success. All it takes is some expert editorial planning. So, feel free to Prenez contact and discuss your content strategy outsourcing needs. We can't wait to get started.
