Why do we still need human content?
At Greatcontent, we believe that great content is a bespoke product. Off-the-shelf or AI solutions cannot compete with a high-quality, human-authored text. After all, no machine can match human ingenuity and instinct in the four factors that make up appealing content:
- Contextual understanding for nuanced, understandable, and relevant content
- Creativity for a clear and individual brand identity
- Emotionality for appealing directly to the target group, achieving more engagement and demonstrably more traffic
- Individuality for authentic and credible content
Why does AI-generated content perform worse than human content?
AI cannot express emotions and empathy well because AI does not feel and experience emotions itself. People, on the other hand, are emotional beings. According to Gallup, 70% of decisions – including brand preference – are based on emotional factors. Human authors are thus able to produce content that evokes an emotional response in the consumer because they have experienced these very same emotions themselves.
AI is also not able to understand the context of content and categorize it into larger concepts, which is why AI-generated content often lacks important nuances and contextual insights. Human authors can make comprehensive connections that help readers to understand and interpret the intended message correctly.
In a large-scale study examining the impact of AI content and human content on readers, Neil Patel found that:
- Human content continuously produced 5.44 times more traffic than AI-generated content over a period of 5 months.
- Human content is more efficient than AI-generated content. If you compare the time spent on content creation (in minutes) with the number of visitors, human content gets 4.10 visitors and AI-generated content only 3.25 visitors per minute.
Why is human content so important for the travel industry?
Traveling is a very personal and emotional experience. Good travel content reaches your intended audience directly, inspires them to learn more, and arouses their desire and curiosity to travel – in other words, it draws them in. This is why customers rely on Greatcontent for copy that underlines their credibility and enhances their appeal.
Authentic content brings you real conversion rates:
- More website traffic
- Longer dwell time
- Higher engagement rate
- Better rankings in search engines
- Higher customer satisfaction
What is particularly important for human content?
Relevant and up-to-date content increases your visibility and reach while promoting customer loyalty. In combination with your other content, human content maximizes added value and enables effective communication via a wide range of channels.
In order for your content to perform well in search engines and especially with end users, it must satisfy accepted best practice in terms of both SEO and GEO (such as search intent or technical specifications). Yet at the heart of everything lies a proper understanding of the audience you are trying to reach. You need to create content that answers the questions of your target group: which enhances your visibility in search engines and on social media.
Addressing the right target groups with relevant content
As a company in the travel and tourism industry, you need to know your target groups in order to produce content that speaks directly to them. After all, this is what leads to a higher booking rate and long-term customer loyalty. However the target groups for travel content can be very diverse.
We provide travel content for a multitude of uses, including:
- Product descriptions of hotels and hotel rooms
- Descriptions of a wide variety of travel and excursion offers
- Blog articles such as travel guides, destination guides, FAQs, tips for local activities (wellness, entertainment, culture)
- And much more
Each individual target group has their own interests and needs different levels of information. For example:
Wellness vacationers
- Topics: Relaxation, health, exercise
- Need for information: Offers for wellness hotels, health programs, yoga retreats
- Content examples:
- The best wellness hotels in Germany
- Feel good in the Allgäu: A comprehensive guide to wellness oases
- How to plan your perfect wellness vacation
City travelers
- Topics: Culture, art, gastronomy
- Need for information: Places of interest, cultural events, exhibitions, local restaurants
- Content examples:
- Top 10 sights in Barcelona
- The ultimate city guide for a weekend trip to Rome
- How to find the best restaurants in a city
Business travelers
- Topics: Efficient, work-friendly and comfortable travel, professional networks
- Need for information: Comfortable accommodation for business trips, meeting rooms, local restaurants and cultural activities
- Content examples:
- How to book your business trip
- Top business hotels for business travelers in London
- Current trends in business travel: What you need to know
Families
- Topics: hild-friendly activities, family time, educational experiences
- Need for information: Family-friendly accommodation, theme parks, whole-family activities
- Content examples:
- Family-friendly travel destinations in Europe
- 10 exciting activities for children on vacation
- The best family-friendly travel offers for 2025
Why you should work with Greatcontent
We offer you a comprehensive portfolio of content and consulting services relating to all aspects of your content strategy.
When you choose us, you are choosing:
- An established and experienced partner with a long history of content creation, particularly in the travel sector
- A trusted partner of several major names in the travel industry
- A partner with an extensive talent pool of professional writers with years of experience in travel content
- A partner who can provide you with monolingual and multilingual content
Our Greatcontent platform offers you the following advantages:
Scalable order volume
- When your content needs change, we can also deliver larger volumes promptly.
Automated workflows and order coordination
- Our platform covers the entire content creation process, from briefing and feedback loops to automatic invoicing for maximum efficiency!
Customizable briefing templates
- Our briefing templates make it easier for you to get started and enable a structured content creation process.
Quality assurance
- Numerous QA mechanisms on our platform check whether the content truly fulfills the quality criteria you have defined (such as the use of your keywords).
Flexible delivery
- With our API and a variety of export options, we ensure seamless integration into your systems.
