Tag: Copywriting

Master Content Production with greatcontent & Hubspot's Latest eBook

Do you want to learn how to manage a large-scale content creation project from beginning to end? If so, you're in the right place. greatcontent and Hubspot have pooled their digital marketing and content production expertise to produce an eBook that explains how the system works -- from A to Z. Starting with the initial stages of […]

Artificial Intelligence: Can Robots Replace Human Writers?

In June 2017, the Oxford University Future of Humanity Institute and a team from Yale University published a report which could be considered grim reading for (copy)writers. Entitled "When Will AI Exceed Human Performance?", the paper surveyed 352 experts in the AI field, asking them whether they thought AI would surpass humans for a range of activities. […]

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Meaningful SEO texts are easy to find and a pleasure to read. That is why the quality and density of information play an important role. Google pays close attention to how many users click on your link in the search results

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