Blog - greatcontent

12 Translation and Localization Trends Set to Dominate 2023 + Challenges

Introduction Welcome to our latest blog post, exploring the 2023 trends of the evergrowing translation and localization industry. The translation and localization industry is constantly changing and staying and top of occurring news & trends are vital for your success. In today's globalized world, translation and localization play a huge role in connecting businesses and […]

The Top 17 SEO Trends in 2023 - Unlock the Secrets of SEO Success

Introduction As the digital landscape evolves, businesses should stay up-to-date on the latest SEO trends to ensure their online presence remains visible and competitive. 2023 promises to bring new challenges and opportunities for businesses in search engine optimization. From the increasing importance of local SEO and schema markup to the rise of voice search and […]

What is a Buyer Persona, and How Do You Create One?

Introduction Every brand, just like a kid, has an imaginary friend - a buyer persona with distinctive characteristics, habits, and unique stories. Companies operate for their personas - they engage in business activities according to their needs and influence their purchasing decisions. Therefore, content makers try to interact with their fictional friends through personalized content […]

The Best 34 Free SEO Tools for Small Websites: A Comprehensive Guide

Introduction Have you been searching for the best SEO tools? Are you looking for a comprehensive guide that lists all of the free SEO tools out there to help your website rank in search rankings? If so, this article is perfect for you. It has everything from keyword research to tracking competitors' SERPs and more. […]

38 of the Best Travel Content Ideas for Travel Bloggers

Introduction It's no secret that travel blogging is one of the most popular types of digital content. So if you're starting a new blog, or are looking for fresh ideas to refresh your current ones, these 38 tips will help you find inspiration and stay ahead in today's competitive market. Travel Blog Topic Ideas: Travel […]

What is a Case Study - How to Format, Plan, Write, and Avoid the Common Pitfalls (With Examples)

Introduction Did you know that 80% of B2B buyers stated that they referenced case studies during their buying research? A case study is an in-depth, long-form account of the history and evolution of something. Most commonly, it describes how one company or organization has solved a specific issue over time. What Is a Case Study […]

What is Search Engine Advertising - 7 Best Practices, Costs, Types, and Benefits

Introduction Search engine advertising is a popular marketing strategy for businesses, but what exactly does it do? In this article, we'll answer questions like what types of search ads are there, how much targeting costs, and discuss the best practices. What Is Search Engine Advertising? Search engine advertising is the process of improving your website's […]

What is Branded Content? The Definitive Guide to Turbocharge Your Marketing

Introduction Branded content is an important marketing strategy businesses of all sizes need to be aware of. As the market becomes saturated, companies must find new ways to stand out from the crowd. Companies like Nike, Coca-Cola, and Netflix have made a name for themselves by creating unique branded content with their customers in mind. […]

Leitfaden für Digital-Content-Manager: 10 unverzichtbare Qualifikationen, Verantwortungsbereiche, Gehälter und mehr

Ein Digital-Content-Manager verwaltet Inhalte im Internet, wie Blogs, Artikel und Ähnliches. Sie haben normalerweise Erfahrung in Marketing und Social Media. […]